Job Description :We are seeking a dynamic and results-driven Digital Marketing Executive to join our team in Mumbai. The ideal candidate will have a strong understanding of digital marketing tools, platforms, and strategies, and will be responsible for planning, executing, and optimizing our online marketing efforts to drive brand awareness, lead generation, and customer engagement.Key Responsibilities :1. Develop and Execute Digital Marketing Campaigns:- Plan, create, and manage result-oriented digital marketing campaigns across channels including Google Ads, social media, email, and other digital platforms.- Monitor campaign performance and ROI using analytics tools.- Continuously optimize campaigns based on data and performance metrics.2. Email Marketing (EDMs):- Collaborate closely with the Sales Team to design and execute targeted Email Direct Marketing (EDM) campaigns.- Create compelling email content that drives engagement, lead generation, and improves sales conversion rates.- Track and analyze the performance of EDMs and implement improvements.3. Social Media Management:- Manage the company's social media profiles (LinkedIn, Facebook, Instagram, etc.).- Develop and schedule engaging content aligned with the brand's voice, current trends, and audience interests.- Monitor engagement metrics and manage community interactions to grow audience base and online presence.Requirements :- Bachelor's degree in Marketing, Communications, or a related field.- 1-2 years of hands-on experience in digital marketing.- Proficiency in tools such as Meta Ads Manager, Mailchimp (or similar email platforms), and Canva or similar design tools.- Strong understanding of email marketing, and social media strategies.- Excellent written and verbal communication skills.- Creative mindset with attention to detail and ability to multitask. (ref:updazz.com)
