Role Objective: To support the development and execution of marketing strategies for pharmaceutical products, drive brand growth, and coordinate with sales teams to ensure effective product promotion and market penetration. Principal Tasks & Responsibilities Key Responsibilities 1. Brand Management Assist in developing and implementing marketing strategies for assigned brands/products. Monitor product performance and recommend strategies to improve market share. Ensure consistent brand positioning across all promotional activities. 2. Marketing Campaigns Plan and execute promotional campaigns, product launches, and marketing initiatives. Develop promotional materials such as visual aids, brochures, leave-behinds, and digital content. Coordinate with design and regulatory teams for approval of marketing materials. 3. Market Research & Analysis Conduct market research to understand competitor activities, market trends, and customer needs. Analyze sales data and market insights to support marketing decisions. Prepare product performance and market analysis reports. 4. Sales Team Support Work closely with the sales and field force teams to provide marketing inputs and training. Assist in preparing product training materials and presentations. Address queries related to product positioning and promotional strategy. 5. Product Launch & Lifecycle Management Support planning and execution of new product launches. Track product lifecycle and identify opportunities for growth or repositioning. 6. Stakeholder Coordination Coordinate with internal departments such as sales, regulatory, medical, supply chain, and finance. Work with external agencies for promotional campaigns and marketing activities. 7. Budget & Reporting Assist in managing marketing budgets and promotional expenses. Prepare periodic reports on campaign effectiveness and brand performance. Key Skills & Competencies Strong product and therapeutic knowledge Strategic brand planning and execution Market research and competitor analysis Data-driven decision-making and reporting Cross-functional coordination and stakeholder management Knowledge of pharma compliance and ethical marketing guidelines Excellent communication and presentation skills
