Content Associate

Bangalore, Karnataka
Permanent
Full-time

22 days ago
Apply easily

This role is for one of the Weekday's clientsMin Experience: 3 yearsLocation: BengaluruJobType: full-timeWe are looking for a creative and detail-oriented Content Associate with 2–3 years of experience in short-form copywriting. The ideal candidate will excel at crafting engaging, platform-specific content, managing CLM communications, and leveraging AI tools to scale content creation.RequirementsKey Responsibilities

Write compelling copy for push notifications, SMS, WhatsApp/Telegram channels, RCS, emailers, and other CLM-related platforms.
Conduct A/B testing on content and creatives to evaluate performance and optimize results.
Adapt tone, voice, and style to suit different audiences, geographies, and platforms.
Grow followers and engagement on WhatsApp and Telegram channels.
Coordinate with external content and creative agencies to manage timelines, deliverables, and revisions.
Serve as the primary liaison between internal teams (Product, Design, CRM, Brand) and content stakeholders.
Maintain up-to-date content trackers and approval sheets.
Track and analyze key performance metrics (CTR, open rates, conversions) across all content formats.
Identify high-performing messages and creatives while flagging underperformers for review.
Compile weekly and monthly performance reports with actionable insights.
Prepare concise presentations for internal reviews and leadership discussions.
Utilize AI tools to generate fresh, high-quality content at scale.

Requirements

2–3 years of professional experience in short-form copywriting.
Proven ability to use multiple AI tools for content generation.
Strong creative writing skills with the ability to craft witty, engaging, and fun copy.
Proficiency in content strategy, content marketing, and campaign execution.
Excellent communication, organizational, and multitasking abilities.

Weekday AI