Performance Marketing Manager

India
Permanent
Full-time

3 days ago

A career that's the whole package!At Conga, we've built a community where our colleagues can thrive. Here you'll find opportunities to innovate and support growth through individual and team development, all within an environment where every voice is heard.Conga accelerates the customer's journey to becoming a more connected and intelligent business. The Conga Advantage Platform is recognized worldwide for enhancing this journey, bringing together Configure, Price, Quote, Contract Lifecycle Management, and Document Automation capabilities on a single open platform. It integrates seamlessly with any ERP, CRM, and Cloud. Powered by a unified data model and purpose-built AI, Conga helps companies achieve a unique advantage-one built on seamless connection, actionable intelligence, and scalable growth.Our approach is grounded in the Conga Way, a framework that encapsulates our values and drives everything we do as an organization-from hiring to decision-making and product development to colleague programs. Created with direct input from our colleagues, the Conga Way forms the foundation of our vibrant culture.A quick snapshot...The Performance Marketing Manager will own the build, optimization, and scaling of paid social, display, and ABM campaigns-primarily in LinkedIn Ads, 6sense, and programmatic platforms. This is a hands-on keyboard role for a performance marketer who thrives inside ad platforms, manages campaigns at scale, and uses data to constantly iterate and improve results.

You'll be the in-house expert across LinkedIn Ads and ABM-focused display campaigns, applying audience segmentation, precision targeting, and creative testing to maximize lead quality and pipeline contribution. This role is deeply technical, working directly in-platform and integrating campaign execution with Salesforce, marketing automation, and analytics tools for full-funnel visibility.

Why it's a big deal…The Digital team at Conga powers marketing and business development worldwide, driving inbound lead generation, optimizing conversion funnels, and turning traffic into measurable revenue opportunities.This role blends creative strategy with deep technical expertise, leveraging web analytics, paid media, testing, and digital experience optimization to maximize performance. Your work will directly influence the volume and quality of opportunities feeding our sales pipeline, making you a critical link between our global campaigns and revenue growth. You'll have both the scale to make a high-volume impact and the technical challenge to continuously innovate, test, and refine how we attract and convert our audiences.Are you the person we are looking for?

You are a platform expert:

Full ownership of LinkedIn Ads campaigns: plan, launch, optimize, and scale global paid social programs targeting key accounts and personas.
Architect and manage 6sense display/ABM campaigns end-to-end, from audience definition and orchestration to creative deployment and optimization.
Work with programmatic vendors in connection with 6sense audiences to serve ads on premium inventory, delivering a first-class brand experience.
Plan and test emerging B2B advertising channels up to and not limited to Reddit, Meta, Gartner Digital Markets PPC etc.
Implement advanced audience segmentation, retargeting strategies, and bid optimizations to maximize ROI.
You're data-driven and love testing
Drive continuous A/B and multivariate testing on creative, audience segments, placements, and bidding strategies.
Use platform analytics, Salesforce, and marketing automation data to connect campaigns directly to pipeline and ARR impact.
Apply Excel for detailed performance analysis, cohort tracking, audience lift analysis, and budget modeling.
Identify, test, and roll out new features and beta programs across LinkedIn, 6sense, and programmatic platforms.
You're an attribution and integration pro

Manage analytics integration and event tracking through Google Tag Manager, GA4, and native platform tracking.
Partner with operations to build actionable dashboards, funnel reports, and attribution models in Salesforce, Looker, or Power BI.
Manage UTM creation
You can manage scale and complexity
Experience managing $1M+ annual spend across paid social and display/ABM channels.
Develop and deliver clear, detailed weekly performance readout decks for the demand generation team and leadership.
Coordinate with Campaigns team to align on strategy and share best practices.
Collaborate with paid search to align keyword, audience, and messaging strategies across channels.

Here's what will give you an edge...

3-5 years of experience managing LinkedIn and 6sense ad campaigns at a B2B organization or agency with B2B experience
Experience with 6sense and LinkedIn required
Proven track record of driving engagement, generating leads, and driving business expansion through paid social, programmatic, and predictive analytics platforms.
Advanced Excel skills for data analysis including v-lookup for account lift reporting and cohort analysis.
Strong verbal and written communication skills to work cross-functionally and present insights to stakeholders.
Ability to manage multiple campaign stakeholders
Highly organized and detail-oriented
An entrepreneurial mindset, willing to jump in and find the answers or uncover problems is the key to being successful in this role

#LI-UB1Did we pique your interest?If this sounds like the kind of job you would love in the kind of environment where you would thrive, please click apply. We'd love to hear from you!Preferred Resume FormatWe accept resumes in any format, we suggest using PDF or plain text. These formats help ensure that your resume's formatting remains intact, making it easier for our recruiters to review your application promptly.Don't meet every requirement for the role?Studies have shown that women and members of ethnic minorities are less likely to apply to jobs unless they meet every single qualification. At Conga we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You just might be the right candidate for this or other roles.Additional InformationConga is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants regardless of race, color, religion, gender, gender identity, age, national origin, disability, parental or pregnancy status, marriage and civil partnership, sexual orientation, veteran status, or any other characteristic protected by law. We understand interviewing can be stressful for those with disabilities. If reasonable accommodation is needed to allow you to show us your best self, please let your recruiter know as soon as possible. All your information will be kept confidential according to EEO guidelines. Conga is not open to third party solicitation or resumes for our posted FTE positions. Resumes received from third party agencies that are unsolicited will be considered complimentary.Conga's Applicant Privacy StatementThe information you provide during the application process will be used in accordance with Conga's Applicant Privacy Statement ( ). By submitting your application, you acknowledge and agree to the terms outlined in this privacy statement.

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