Assist in the formulation of strategies to build a lasting digital connection with consumers- Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)- Launch optimized online adverts through Google Adwords, Facebook, etc., to increase company and brand awareness- Be actively involved in SEO efforts (keyword, image optimization,n etc.)- Prepare online newsletters and promotional emails, and organize their distribution through various channels- Provide creative ideas for content marketing and update the website- Collaborate with designers to improve user experience- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)- Acquire insight into online marketing trends and keep strategies up-to-date- Maintain partnerships with media agencies and vendors (ref:updazz.com)