- Title: Content marketing- Experience: 5-11 yrs- Location: BangaloreMust Have:- Content marketing- B2B SaaS- Experience in the USA and currently serving the US marketKey Skills:- Experience in building from 0 to 1.- Strong content writing skills.- Event marketing expertise.- CRM management experience.- Budget management experience.- Product marketing (PMM) knowledge.- Strong understanding of marketing funnels.Roles & Responsibilities:- Develop and execute content strategies-including thought leadership pieces, case studies, blogs, one-pagers, and product messaging.- Work with sales and product teams to refine positioning and sales enablement materials. - Own the creation of marketing collateral that supports outbound campaigns and customer engagement. Events & Community Marketing - Lead presence at major US insurance industry conferences, handling everything from logistics to engagement strategy. - Plan and execute micro-events (private dinners, networking meetups) to foster relationships with underwriters, carriers, and brokers. - Build and nurture an engaged community through targeted outreach and valuable content. - Amplify events and community initiatives through media while securing industry recognition via PR and analyst reports like Gartner. Demand Generation & Sales Support - Execute targeted demand generation campaigns to drive high-quality leads. - Align marketing with sales to ensure a steady pipeline of prospects. - Support ABM (Account-Based Marketing) initiatives with strategic content and outreach. Full Funnel Reporting & Nurturing - Monitor and report on marketing funnel performance, building dashboards that provide actionable insights. - Leverage data to identify trends, segments, and optimization opportunities across the GTM team. - Craft targeted email campaigns to engage different CRM segments and convert warm leads into demo-ready opportunities. What You Need:- 5+ years of US experience in content marketing, product marketing, lead generation, and campaign optimization (preferably within B2B SaaS). - Startup experience: comfortable operating in a fast-paced, high-growth environment. - Experience in organizing and executing industry events, including conferences, executive dinners, and networking meetups. Strong skills in: - Marketing automation tools (HubSpot or similar). - Google Analytics & Tag Manager for performance tracking. - Copywriting, UX, and design-the ability to craft compelling messaging and optimize the user experience.Bonus Points:- Experience traveling to the US for industry events. - Prior experience sitting in on client calls to understand market needs and pain points. - Experience managing customer communities and engagement programs (ref:updazz.com)
