Lead Digital UX Content Specialist
- Bangalore, Karnataka
- Permanent
- Full-time
Delta Air Lines (NYSE: DAL) is the U.S. global airline leader in safety, innovation, reliability and customer experience. Powered by our employees around the world, Delta has for a decade led the airline industry in operational excellence while maintaining our reputation for award-winning customer service. With our mission of connecting the people and cultures of the globe, Delta strives to foster understanding across a diverse world and serve as a force for social good. Delta has fast emerged as a customer-oriented, innovation-led, technology-driven business. The Delta Technology Hub will contribute directly to these objectives. It will sustain our long-term aspirations of delivering niche, IP-intensive, high-value, and innovative solutions. It supports various teams and functions across Delta and is an integral part of our transformation agenda, working seamlessly with a global team to create memorable experiences for customers.Responsibilities:Strategic Content Design & Implementation:
- Advise on and implement visual systems for promotional pages and microsites, ensuring alignment with Deltas brand standards.
- Maintain consistency in tone, imagery, copy, accessibility, and usability across digital experiences.
- Collaborate with marketers and leverage tools like Persado to test copy variations and persuasive language combinations for performance.
- Drive experimentation and optimization strategies for core landing pages across retailing needs.
- Influence and champion the development of new design system components to support inspirational content and enhance customer journeys.
- Ensure content strategies are scalable and aligned with future UX system evolution.
- Lead the end-to-end experience design and build of microsites, ensuring strategic alignment and high-quality execution.
- Align content strategies with Deltas UX content governance frameworks and systems.
- Ensure all content adheres to accessibility standards and supports seamless contextual flows (e.g., flight deals, travel inspiration).
- Possess a bachelors degree in communications,Human-Computer Interaction (HCI), Design, Marketing, or a related field. Certifications in UX, content strategy, or digital marketing.
- 36 yearsof experience in content strategy, UX writing, or digital content creation.
- Proven experience working oncross-functional teams(design, product, engineering, marketing).
- Experience withuser-centered designand content testing methodologies.
- Strong understanding of UX principles, information architecture, and content design.
- Tag Management: Familiarity with tag management systems to implement tracking without dev support.
- Familiarity with SEO best practices for content/site builds to drive visits and conversion
- Proficiency with tools such as Figma, Content DAMs, Content Supply Chain systems and Content Management systems (Adobe Experience Manager AEM)
- Strong communication skills, ability to provide feedback and share new recommendations with stakeholders
- Ability to translate complex ideas into clear, user-friendly content and excellent writing and editing skills tailored for digital experiences
- Comfortable working in agile environments and managing multiple projects.
- Understanding of user research and testing methodologies
- Basic knowledge of web development technologies such as HTML, CSS, and JavaScript
- Understanding of web and mobile design guidelines, accessibility standards, and responsive design principles
- Consistently prioritizes safety and security of self, others, and personal data.
- Embraces diverse people, thinking, and styles
- Strong cross functional collaboration
- Solid foundation in all aspects of digital content design
- Previous retail, airline, or e-commerce design experience
- Knowledge in Adobe MarTech tools
- Strong knowledge in HTML, CSS, and Javascript