Digital Marketing Senior Executive

Frontech

  • Kolkata, West Bengal
  • Permanent
  • Full-time
  • 2 months ago
Company OverviewFrontech, a leading IT Hardware brand established in 1993, is situated at the forefront of technology adaptation and innovation. With over 300 products in 45 categories, our dynamic culture and robust distribution network span across India. Headquartered in Kolkata, we are dedicated to maintaining our leadership in the computer and electronics manufacturing industry through continuous improvement and pioneering strategies.Job OverviewFrontech is seeking a skilled Digital Marketing Senior Executive for our Kolkata location. This full-time, mid-level position requires expertise in developing and executing comprehensive digital marketing strategies to enhance our brand's online presence and engagement. The ideal candidate will have a passion for digital trends and a proven track record in the industry.Qualifications and Skills
  • Must possess strong skills in content marketing to create engaging content across various digital platforms. (Mandatory skill)
  • Expertise in social media advertising to effectively promote the brand and drive audience engagement. (Mandatory skill)
  • Proven experience managing Instagram campaigns to build brand awareness and customer interaction. (Mandatory skill)
  • Proficiency in SEO optimization to improve search engine rankings and organic traffic growth.
  • Solid understanding of Google Analytics to analyze and report on digital marketing campaigns and insights.
  • Experience in PPC advertising to maximize reach and conversions while managing ad spend effectively.
  • Skillful with Google Ads for designing and implementing effective pay-per-click campaigns.
  • Excellent communication and collaboration skills to work closely with cross-functional teams and stakeholders.
Roles and Responsibilities
  • Develop and implement comprehensive digital marketing strategies aligned with business objectives.
  • Create and manage engaging content for social media platforms to increase brand awareness and loyalty.
  • Analyze and monitor digital marketing performance metrics to refine strategies and improve outcomes.
  • Coordinate and execute social media advertising campaigns across various channels including Instagram.
  • Utilize SEO techniques and tools to enhance website visibility and organic traffic growth.
  • Oversee PPC campaigns to optimize performance and achieve targeted business goals.
  • Work closely with internal teams to ensure consistent branding across all digital and physical channels.
  • Stay updated on the latest digital marketing trends and incorporate them into future campaigns.

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