
Senior BI Analyst
- Bangalore, Karnataka
- Permanent
- Full-time
- Creating integrated measurement framework for Loyalty CRM Program
- Deliver various levels of profiling analysis/Diagnostic Analysis to identify quick wins like leaky bucket analysis, Category deep dive analysis etc., to accelerate Active Customers, arrest churn etc.,
- How to acquire more Loyalty customers and increase the ROI of Loyalty CRM business
- Candidate should be able to ask the right questions, ability to move from data to insight to action, break down strategic & operational questions from different stakeholders and structurally answer them with data driven insights.
- Incumbent is responsible for working on a range of technologies and tools collaborating directly with the multiple stakeholders & other Data engineering team.
- Provide deep expertise in Data Analytics for Mobility/CPG businesses and business consulting:
- Understanding Mobility KPIs, benchmarking analysis, evaluating impact of business initiatives on profits, A/B testing, Hypothesis testing, pre-post campaign analysis
- Developing tools and approaches to monitor the performance of Loyalty CRM customers.
- Ability to convert business problem to analytical problem along with Strategic thinking and business story telling.
- Apart from the above also support the Mobility Loyalty CRM teams in:
- Identifying the right group of customers for targeting certain Promotions by identifying trends and patterns in Loyalty customers
- Should have strong story telling skills: Ability to explain complex data and models to business teams.
- Should have strong data presentation and data interpretation skills.
- Working collaboratively across multiple sets of stakeholders – business SMEs, IT, Data teams, Analytics resources to deliver on project deliverables and tasks.
- Identify actionable insights that directly address Mobility Team’s challenges / opportunities.
- Articulate business insights and recommendations to respective stakeholders.
- Understanding business KPI's, frameworks and drivers for performance.
- At least 5-7 years of relevant experience in Retail Analytics
- Bachelor’s Degree in Economics, Statistics or any related
- Very Strong experience in specialized analytics tools and technologies (including, but not limited to:
- SQL, MS-Excel
- Power BI, or other visualization tools, Power Automation
- Python, Alteryx (good to have)
- Preferred experience in Customer, Loyalty & CRM analytics, CPG or E-commerce
- Experienced in Statistical analysis: Data Quality Analysis, Exploratory data analysis, Hypothesis testing, Univariate / Multivariate Analysis.
- Good interpersonal communication skills and influencing skills.
- Eagerness to learn and ability to work with limited supervision.
- Identify the right approach(es) for given scenario and articulate why the approach fits.
- Progress as a person as we work on the energy transition together.
- Continuously grow the transferable skills you need to get ahead.
- Work at the forefront of technology, trends, and practices.
- Collaborate with experienced colleagues with unique expertise.
- Achieve your balance in a values-led culture that encourages you to be the best version of yourself.
- Join an organisation working to become one of the most diverse and inclusive in the world. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.
- Grow as you progress through diverse career opportunities in national and
- international teams.
- Gain access to a wide range of training and development programmes.
- To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we’re nurturing an inclusive environment – one where you can express your ideas, extend your skills, and reach your potential.
- We’re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we’ll take it from there.
- We’re closing the gender gap – whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.
- We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.