Customer Relationship Management Specialist - Food & Beverages (2-6 yrs) Gurgaon/Gurugram (After-Sales/Customer Service)

Engiriors India Consulting Contracting Pvt Ltd

  • Gurgaon, Haryana
  • Permanent
  • Full-time
  • 2 months ago
A Client in the food & beverage industry.Job Role : CRM SpecialistJob Location : Gurgaon (WFO)Experience : 2+ Years in Salesforce/CRM SoftwareJob Details :- Drive a customer-centric culture across all verticals by championing effective customer engagement and sophisticated customer experience to enable teams to develop long lasting relationships with customers - Seamless execution of customer strategy & development in partnership with different verticals of our business to drive the full customer journey - Confirm needs for all CRM campaigns across 3 divisions (targeting, assets, planning) - Ensure seamless execution of CRM campaigns according to approved requirements - Provide reports and learnings to enhance future campaigns and automation briefs - Assist 360 customer journeys understanding via data analysis, findings, and concrete recommendations in line with the hashtag#Marketing, CRM, and hashtag#Omnichannel strategy and objectives - Responsible for customer data analysis and evaluation - Report on campaign performance, developing post-campaign analysis & customer insights and regularly share successes and learnings - Work with the Internal teams on developing advanced CRM practices - Manage email marketing calendar; targeting and orchestration of all 1-to many and 1-to-1 customer communication campaigns across all touch points ensuring that the central guidelines are met - Support the business review process to drive the achievement of business KPIs - Data Management : a. Act as lead data stewards to review and validate the database accuracy and database maintenance b. Responsible for database growth; developing data capture opportunities and growing owned customer data. Understand data flows and be the business stakeholder to improve customer data integrationsc. Build in-depth knowledge of our customer database and provide insights and recommendations to various stakeholdersExpectations :- Post graduate from Tier 1 institution with 2+ years' experience in Data/CRM experience, preferably within the Digital/CRM agency - Salesforce.com technology/CloverTap/WebEngage/MoEngage, especially in the Marketing Cloud module with an understanding of other clouds or any other campaign management platform is a plus. - Communication targeting & channel orchestration - CRM/lifecycle design - Contribute to brand equity by supporting the implementation of campaign communications - Articulate the propositions for campaigns through clear communication - Understand the various methods of gathering, extracting, storing and cleansing related data as per data sourcing and preparation requirements set by data governance stakeholders - Apply various methods of descriptive analytics and reporting to display factual data analysis results on CRM campaigns - Shortlisted candidates will be contacted for further discussion. (ref:updazz.com)

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