Job descriptionJob Requirements and Responsibilities:∙Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.∙Designs, builds, and maintains our social media presence.∙Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).∙Identifies trends and insights and optimizes spend and performance based on the insights.∙Brainstorms new and creative growth strategies through digital marketing.∙Plans, executes, and measures experiments and conversion tests.∙Collaborates with internal teams to create landing pages and optimize user experience.∙Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.∙Identifies critical conversion points and drop off points and optimizes user funnels.∙Collaborates with agencies and other vendor partners.∙Evaluates emerging technologies.∙Provides thought leadership and perspective for adoption where appropriate.Qualifications / Skills:∙Creating and maintaining client relationships∙Self-motivated yet customer-focused∙Proficient in marketing research and statistical analysis∙Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.Education, Experience, and Licensing Requirements:∙Bachelor's or master's degree in marketing or a related field∙Proven working experience in digital marketing, particularly within the industry∙Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns∙Experience in optimizing landing pages and user funnels∙Solid knowledge of website and marketing analytics tools (e.g., Google Analytics,NetInsight, Omniture, WebTrends, SEMRush, etc.)∙Working knowledge of ad serving tools∙Experience in setting up and optimizing PPC campaigns on all major search engines.Job requirements