Digital Marketing Manager

  • Allahabad, Uttar Pradesh
  • Rs. 7,00,000-10,00,000 per year
  • Permanent
  • Full-time
  • 30 days ago
Job descriptionWhat You Will Achieve (First 12 Months)
  • Customer Acquisition: 50%+ new buyer growth via Blinkit, Zepto, BigBasket - set citywise and SKU-specific
targets.
  • Performance KPIs: ≥4.0% CTR on top assets, ≥15% CTAs hit on seasonal campaigns, 30-50% improvement
in add-to-cart/checkout rate.
  • Creative Output: Ship 60+ high-performing content assets/month - at least half made on Nano Banana/Veo 3
or similar AI.
  • AI-Driven Scaling: Reduce UGC/creative cost per asset by 80% using Nano Banana + Veo 3 + n8n stacks.
  • ROAS: ≥3.5 blended across Meta, Google, and Q-comm ads.
  • SEO/Organic: Top-3 rank for 15+ keywords and +150% organic sessions to ecavo.in.
  • Influencer ROI: 1000+ regional collabs/year across all selling regions at CAC ≤ paid performance.
Core ResponsibilitiesGTM & Full-Funnel Growth
  • Architect campaigns to maximize CTR, CVR, and sales lift with tracking and LTV analysis.
  • Run aggressive A/B and multivariate tests across channels.
  • Deploy city-specific pricing and promotions inside Q-commerce consoles.
AI & Creative Automation
  • Use Nano Banana, Google Veo 3, ChatGPT, Midjourney, and n8n to generate UGC, social videos, and ad
creative at scale.
  • Drive brand consistency while personalizing creative for seasonality, region, and SKU.
Analytics & Performance
  • Build dashboards (GA4, Looker, Q-comm) showing ROI, CTA performance, and creative effectiveness.
  • Implement server-side & event-based tracking (n8n, webhook, API) to capture real conversion data.
Influencer & Community
  • Grow networks with regional food creators.
  • Set up AI-based UGC pipelines to scale content.
CRO & CRM
  • Revamp landing flows, use WhatsApp/email/SMS triggers to increase repeat by 30%.
  • Drive segmented CTAs, monitor heatmaps and drop-offs.
Job requirements
  • Experience: 5 to 9 Year.
  • Education : Any Graduate
  • Specilization : Any...
  • Skills :
  • Industry Type : FMCG / Food / Beverages
  • Status : Not Disclose.

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