Social Media Recruitment Manager
m360 Research
- Bangalore, Karnataka
- Permanent
- Full-time
- Design and implement marketing & recruitment campaigns that achieve project and panel objectives
- Design, plan and execute complementary social media campaigns to recruit & onboard new healthcare panel members (Doctors, Allied healthcare professionals, patients & consumers) in USA, Canada and India
- Hold responsibility for the analytical reporting of digital marketing and social media campaigns and use that data to inform future activities and improvements
- Create engrossing & attractive templates and compelling visuals for paid campaigns, online Ads and banners
- Leverage LinkedIn & other professional networking platforms to expand reach, followers and target potential survey participants
- Establish connections with healthcare influencers to promote m360 brand & surveys
- Identify affiliate tools & partners and develop strong collaborative relationships and utilize those connections & tools for project level & panel recruitment
- Expand FB group (both open & closed) & advisory group connections and run
- Run weekly & monthly campaign reviews to track performance of campaigns and propose improvements.
- Identify trends and insights, and optimize campaign level ROI and performance based on the insights
- Work closely with project & fieldwork management teams on campaign strategy, budget and expected outcomes
- “As part of job responsibilities, you are required to comply with ISO 20252:2019 and ISO 27001 standards”.
- Graduates & Above (MBA in marketing will be a plus)
- 4 to 6 yrs of relevant experience in digital marketing, panel recruitment, with at least 2+ years focused on social media based targeting strategies
- 1-2 years’ experience in global healthcare primary market research or data collection (Not mandatory)
- Respondent recruitment and data collection leveraging proprietary multi-panels mode. Proven experience in using platforms like LinkedIn, Facebook, Instagram, Reddit, Twitter for panel recruitment processes
- Experience in building & executing social media based panel recruitment strategies
- Strong familiarity with social media & digital marketing platforms
- Deep experience of email campaign strategy, automation, and tactics
- A creative thinker with the capacity to design engaging campaigns and contents
- Ability to track ROI of campaigns and optimize accordingly
- Experience using ATS platforms, social media analytics tools and CRM platforms
- Excellent copywriting skills for web and email
- Motivated by an exciting and collaborative team environment
- Able to make decisions, take ownership and accept accountability
- Self-motivated and driven with a passion for excellence
- Previous marketing experience, preferably in a healthcare or B2C environment
- Excellent verbal and written communicator with an eye for detail
- Bachelor's degree in business, marketing, or any other relevant field
- Proficient in using MS office and know-how of executive reporting
- Should possess excellent interpersonal skills and the ability to collaborate with global teams.
- Comfortable and willing to work in afternoon/night shift (GMT/ET)
- Strong awareness of recent digital marketing & social media trends & tools
- The candidate must be a self-motivated individual with exceptional time management, organizational skills and attention to detail.
- The candidate must multi-task and can work well under pressure.
- The candidate must have exceptional written and verbal communication skills.
- The candidate must have strong Microsoft Office skills, graphic designing platforms like Canva, Adobe etc.
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