Job Summary:We are looking for a results-driven and analytical SEO Analyst with 2 years of hands-on experience in search engine optimization, content strategy, keyword research, and performance tracking. The ideal candidate should be able to improve organic rankings, drive traffic, and ensure SEO best practices are implemented across all digital platforms.Key Responsibilities:- Conduct keyword research to guide content teams.- Perform off-page SEO optimization (meta tags, internal linking, URL structure, etc.).- Carry out technical SEO audits and recommend fixes (site speed, crawl errors, schema markup, etc.).- Track, report, and analyze website analytics and performance using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs.- Collaborate with content creators to ensure SEO best practices are integrated into content creation.- Perform competitor analysis and stay updated with the latest SEO trends and Google algorithm changes.- Develop and execute link-building strategies.- Monitor and report on keyword rankings and traffic trends regularly.- Assist in local SEO strategies, including Google Business Profile optimization.Key Skills & Tools:- SEO Tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog- CMS Platforms: WordPress or similar- Knowledge of HTML, CSS (basic)- Strong understanding of search engine algorithms and ranking methods- Familiarity with keyword research techniques and web traffic metrics- Excellent analytical and problem-solving skills- Strong written and communication skillsQualifications:- Degree in Marketing, Communications, Computer Science, or a related field- 2 years of proven SEO experience, preferably in a digital marketing agency or e-commerce environmen (ref:updazz.com)
