Job DescriptionWe are seeking a strategic, data-driven, and creative Head of Marketing to lead and scale our marketing function across our consumer product and service lines. This role requires a deep understanding of FMCG dynamics, consumer behavior, brand positioning, and omni-channel marketing strategies.As a key member of the leadership team, you will drive brand equity, customer acquisition, product visibility, and revenue growth through innovative campaigns and integrated marketing initiatives.Key Responsibilities???? Strategic LeadershipOwn the overall marketing strategy across brand, digital, trade, and consumer marketing.Align marketing plans with business objectives, sales targets, and market expansion goals.Lead annual planning, budget allocation, and performance forecasting.???? Brand & Product MarketingDevelop brand positioning strategies for multiple SKUs and service categories.Ensure consistency across packaging, in-store visibility, ATL/BTL promotions, and product launches.Lead consumer insights and market research to refine messaging and targeting.???? Digital & Performance MarketingOversee all digital channels: social media, SEO/SEM, performance ads, content, and CRM.Drive ROI-focused campaigns for customer acquisition, engagement, and retention.Manage agency partnerships, martech tools, and marketing automation platforms.???? Trade Marketing & Sales EnablementCollaborate with sales to develop retailer-level strategies, POS materials, and promotions.Execute regionally customized BTL campaigns and activations.Measure and optimize channel-specific performance and market share.???? Team Building & LeadershipLead and mentor a high-performing marketing team (brand, digital, research, and trade).Build cross-functional alignment across sales, product, operations, and customer service.Requirements10+ years of progressive marketing experience, with at least 4 years in a leadership role.Proven success in FMCG, consumer products, or service-based businesses.Deep expertise in brand strategy, digital marketing, consumer insights, and go-to-market execution.Strong understanding of P&L impact, pricing, and portfolio management.Experience working with modern trade, general trade, and e-commerce channels.Hands-on with marketing analytics, CRM, and performance metrics.Excellent communication, stakeholder management, and leadership skills.MBA in Marketing or related field preferred.Preferred TraitsGrowth-oriented and commercially sharpStrong creative judgment and consumer empathyHighly collaborative with a test-learn-iterate mindsetAbility to thrive in a fast-paced, evolving environmentCompensation & BenefitsCompetitive base salary + performance incentivesESOPs / Long-term incentive plans (if applicable)Health & wellness benefitsLearning and development opportunitiesFlexible work environment
