Sales Head- Modern Trade

Michael Page

  • Bangalore, Karnataka
  • Permanent
  • Full-time
  • 5 days ago
  • Apply easily
Lead the modern trade channel for a global home appliance brand entering India, onboarding and managing national retail accounts and driving both sell-in and sell-out strategies. Build and scale partnerships, in-store activation, and a high-performing sales team.
  • Lead and grow modern trade partnerships across India, including hypermarkets, chain stores, and cash & carry formats.
  • Drive sell-in and sell-out targets through strategic planning, Open-to-Buy (OTB) strategies, and impactful promotions.
  • Own Terms of Trade (ToT) and Joint Business Plans (JBP) with key accounts to ensure commercial success.
  • Manage in-store activations, promoter teams, and experiential marketing to boost consumer conversion.
  • Oversee account profitability, P&L, collections, and trade compliance.
  • Build strong retail relationships and lead commercial negotiations.
  • Develop and mentor a high-performing sales team across geographies.
Be the driving force behind a global brand's India launch.Own National retail strategy with full autonomy and impact.
  • 12+ years in sales/channel leadership in consumer electronics or FMCG.
  • Proven modern trade and key account management experience.
  • Strong financial, negotiation, and leadership skills.
  • Entrepreneurial, mobile (upto 10-15 days of travel), and ready to build from ground up.
  • Tier 1 MBA Preferred
A fast-growing international consumer brand known for innovation in home care and kitchen appliances, now expanding into India with a start-up mindset and global backing.
  • Be part of the India launch team of a globally admired brand.
  • Work in a high-growth, high-ownership environment with a collaborative and performance-driven culture.
  • Build and Lead a national team, shape retail strategy, and make a visible impact from day one.

Michael Page