Field Marketing Executive

• Execute local marketing campaigns, promotional activities, and in-store branding as per company guidelines.
• Build strong relationships with retailers, wholesalers, and distributors to ensure product availability and visibility.
• Collect real-time market intelligence, competitor data, and customer feedback.
• Plan and coordinate sampling activities, product demonstrations, and local events.
• Ensure point-of-sale (POS) materials are correctly placed and maintained.
• Collaborate with the sales team to boost sales volume and achieve targets.
• Maintain accurate records of field activities and submit timely reports.
• Monitor stock levels at outlets and coordinate with distributors for replenishment.
• Conduct product training and awareness sessions at the outlet level.

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 1–3 years of field marketing experience in the FMCG sector.
• Strong communication, interpersonal, and negotiation skills.
• Ability to travel frequently within the assigned territory.
• Basic understanding of consumer behavior and retail channel operations.
• Proficient in using MS Office and basic reporting tools.
• Self-motivated with a proactive attitude and ability to work independently

• Experience working with distributors and channel partners.
• Exposure to rural and urban retail markets.
• Knowledge of local language(s) will be an added advantage.

Kyara Consulting