Content Writer and Social Media Marketer
FreeElective Network
- Chennai, Tamil Nadu
- Permanent
- Full-time
- Manage our engaging blog, its editorial calendar, and network of bloggers and columnists. This includes the gathering, processing, creation, and updating of content, and the day-to-day management of our websites' content.
- Develop and maintain an in-depth knowledge of the social networking, online dating, matchmaking, and wedding planning landscapes, identify trends, and report on opportunities and competitive threats
- Conduct research, identify customers’ needs, recommend new topics, and create interesting, enriching content on topics such as lifestyle, relationships, societal trends, cultural traditions, wedding customs, health and wellness, and travel
- Prepare well-structured drafts using digital publishing platforms
- Coordinate with marketing and design teams to illustrate articles and produce short-form videos
- Proof-read and edit written pieces before publication
- Promote content on social networks and monitor engagement (e.g., likes, comments, and shares)
- Review all of our sites' content occasionally to ensure a consistent tone, style, and approach, and work with the web design and development team to update the content in appropriate formats
- Work with the marketing manager and user interaction designer to define and implement communication strategies (email, mobile, and print), covering both registration and retention
- Assist management team in ensuring efficient progress of workflow and transforming business visions into reality
- Proficiency in writing and editing in English, especially for the web and social media, with a ready-to-share portfolio of published pieces
- Excellent computer skills (Microsoft Office, Google Drive) and hands-on experience with content management systems (e.g., WordPress, Blogger, Medium, Tumblr)
- Possess a balance of disciplined strategic thinking, creative passion, and a willingness to be hands-on
- Demonstrated interest in writing/editing and social media marketing, with prior experience at an online business or media company being a bonus
- Strong understanding of social psychology and consumer behavior
- Savvy in the use of social media to engage an audience and build a community
- Bachelor's or higher degree in liberal arts
- Team player with strong analytical and project management skills
- Organized and detail-oriented individual who works well with deadlines
- Willingness to learn, switch roles as necessary, and to roll up one's sleeves to get a job done
- Self-starter with the ability to work independently in a fast-changing environment
- Energized by the opportunities and challenges of working at a small and growing company
- Please review our websites – FreeElective.com, Jodi365.com, and also Peepul365.com (in the pipeline) – before you apply, to get a good understanding of our businesses
- Be true to yourself. Ask yourself about this job, “Is this what I really want to do professionally?”
- If you don't see our full application form reproduced on this job board, go to careers.FreeElective.com and apply from there.
- Spare us a cut-and-pasted, recycled cover letter! Take the time to provide thoughtful answers to our screening questions.
- Say it in your own words. Your responses will be more compelling if they came from the heart.