Senior Product Marketing Role - B2C Digital Products (4-7 yrs) Mumbai/Bangalore (Online/Digital Marketing)
MEQUALS Technologies
Mumbai, MaharashtraBangalore, Karnataka
Permanent
Full-time
28 days ago
Role & ResponsibilitiesWe are seeking a dynamic and talented Assistant Product Marketing Manager with a passion for mobile apps to join our growing team. The ideal candidate will play a crucial role in new product ideation, executing successful go-to-market strategies, and ensuring the overall success of our mobile applications. This role requires a combination of strategic thinking, creativity, analytical skills, and effective communication.New Product Ideation : Collaborate with cross-functional teams to generate innovative ideas for new mobile app products. Conduct market research and analysis to identify emerging trends and opportunities.Go-to-Market Strategy : Develop and execute comprehensive go-to-market strategies for new products, ensuring successful product launches. Work closely with the product development team to align marketing initiatives with product features and benefits.Competitor Research : Conduct thorough competitor analysis to understand market trends, identify competitive advantages, and position our products effectively.User Lifecycle Management: Develop and implement strategies to optimize the user lifecycle, from acquisition to retention. Utilize data-driven insights to enhance user experience and engagement.A/B Testing: Design and execute A/B testing initiatives to optimize marketing campaigns and improve key performance indicators.App Store Optimization (ASO): Implement effective ASO strategies to enhance the visibility and discoverability of our mobile apps on various app stores.Stakeholder Management: Collaborate with internal teams, including product development, design, and sales, to ensure alignment and successful product launches. Build and maintain strong relationships with external stakeholders, including partners and vendors.Ideal Candidate :Communication : Excellent written and verbal communication skills. Ability to convey complex ideas in a clear and compelling manner.Product Analytics : Strong understanding of product analytics and the ability to derive actionable insights from data.App Media Buying : Experience with app media buying platforms, including Google, Facebook, AppLovin, Taboola, etc.Proven ability to optimize campaigns for maximum ROI.App Monetization : Knowledge of various app monetization models and strategies. Ability to develop and implement monetization plans that align with business goals.Design and Messaging : A keen eye for design and messaging to create visually appealing and effective marketing materials. Understanding of how design elements impact user engagement. If you are a results-driven individual with a passion for mobile apps and possess the skills outlined above, we invite you to apply for this exciting opportunity.Perks, Benefits and Work Culture- Flexible work hours and leaves- Salary advance- Maternity/Paternity leave benefits & adoption assistance- Butler & Concierge services- Team Off-sites & CelebrationsBeyond Work:- Insurance benefits for you and family- Interest-free loans- Gift vouchers for special moments- Fully-equipped Gym- Education Sponsorship Programs (ref:updazz.com)