About the Role:We are looking for a creative, analytical, and result-oriented CRM Executive/ Senior Executive to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users- The ideal candidate should have experience in driving customer engagement across channels like Email, Push Notifications, WhatsApp, and SMS and have used tools like Moengage, CleverTap etc. - You need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities :- Lead the CRM marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals.- Design and execute strategies for New User Acquisition as well as user retention.- Design and execute the CLM journeys to improve conversions, subscription renewals- Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users- Develop co-branded marketing strategies with our content partners to showcase success and milestones.- Directing, planning, and assisting creative production with budget management.- Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutionsRequirements :- Min 1+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management- Experience in CRM marketing tools such as Clevertap, MoEngage, Airship, etc.- Experience building, executing, and scaling cross-functional marketing programs- Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics- Consumer tech start-up background preferred- Past experience with marketing to international customers is a big plus- Solid understanding of consumer messaging and brand reputation.- Strong interpersonal/communication skills and a high level of strategic thinking. (ref:updazz.com)