SEO Marketing Manager

Bangalore, Karnataka
Permanent
Full-time

21 days ago

Who we areAbout StripeStripe is a financial infrastructure platform for businesses. Millions of companies-from the world's largest enterprises to the most ambitious startups-use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.About the teamGrowth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments - from startups to the largest enterprises.What you'll doStripe is seeking an SEO Manager to support both content marketing and international SEO initiatives, who will play a critical role in expanding the SEO program at Stripe. Working in close partnership with the Global SEO Lead, you will shape and execute a robust SEO strategy that integrates both content marketing and program operations to grow the SEO channel across international markets.In this role, you will collaborate with resources in German, French, Japanese, Italian, and Spanish markets to tailor SEO strategies for each region, ensuring the seamless integration of global and local content strategies. You will manage the creation of a comprehensive international content roadmap, encompassing articles and videos, and overseeing their promotion, distribution, optimization, and performance reporting. Additionally, you will build systems to enhance program operations and drive efficiency across regions.While the position places a greater emphasis on content marketing, it also offers opportunities to engage in technical SEO and off-site SEO, contributing to processes and link-building activities. Cross-functional collaboration is key as you will work closely with diverse teams, including Growth Marketing, Product Marketing, Content Marketing, Engineering, Product, and Data Science, as well as the Localization team, to align efforts and expand the SEO program.Stripe is seeking a SEO Content Marketing Manager to support global content marketing. This individual will play a key role in growing the SEO program at Stripe, leading the strategy in their respective area in close partnership with the Global SEO Lead. The scope includes leading the international content roadmap for article and video content, promotion and distribution, building repeatable processes, optimizing existing content, and performance reporting.To provide tailored SEO strategy for each geo, this individual will lead the coordination of global and local content strategy in partnership with German, French, Japanese, Italian, and Spanish resources. They will lead the development of systems to operate efficiently across regions. While this individual must be well-versed in all aspects of SEO, their role will have a small emphasis on technical SEO and link building. The individuals will have the opportunity to work closely with cross-functional partners, including Growth Marketing, Product Marketing, Content Marketing, Engineering, Product, and Data Science at Stripe.Responsibilities

Content operations (articles and videos): lead the day-to-day operations with quality and scale. This includes leading the execution of international content roadmaps.

Content optimization: optimize existing pieces of content to improve performance.

Content promotion and distribution: develop on-going, and repeatable strategies to promote and distribute content to increase performance.

Performance reporting: analyze and report on KPIs to track progress and identify opportunities for further enhancement.

Who you areMinimum requirements

4 years of experience creating and executing SEO strategy.

Ability to create a compelling content marketing roadmap meeting program growth targets and GTM business objectives. This spans from identifying strategic customer pain points to conducting keyword research, delivering content briefs to copy writers, and seeing-through to the delivery of the final product.

Well-versed in SEO content production best practices, roadmap creation, topic selection, brand messaging, and voice/tone guidelines.

High attention to detail, ensuring precision and accuracy in all tasks while maintaining consistent quality in work output.

Strong international SEO skills, including ability to develop coordinated global and local content and hreflang tags.

Proficient in content management system (CMS) infrastructure as it pertains to content marketing, with 3 years of direct experience. Ability to understand the connection between user-experience and CMS, and apply this to deliver positive content marketing outcomes.

Intermediate technical SEO skills with the ability to identify opportunities and interface directly with software engineers.

Strong experience creating performance reporting and measuring success, with emphasis on content marketing reporting.

Ability to work extensively in Google Drive apps (Docs, Sheets, Slides), Excel, Looker, Tableau, Google Analytics and other reporting software.

Experience managing stakeholders, with the ability to handle multiple work streams and requests from a variety of stakeholders, balancing each of them to deliver on the true north objectives of the program and business.

Excellent presentation and communication skills (written and verbal) to effectively execute strategies and share with stakeholders.

Strong experience using a variety of SEO tools, including Google Search Console, Google Keyword Planner, SEMRush, ScreamingFrog, YouTube Studio, vidIQ etc.

Motivated self-starter, demonstrating the ability to take initiative, problem-solve independently, and carry out tasks with minimal supervision.

Proficient in professional English literacy.

Preferred qualifications

Strong understanding of the role and value of content for business metrics and users. Ability to demonstrate the ROI of content, including influenced attribution; media mixed modeling and incrementality testing experience is highly preferred.

In-house enterprise SEO experience is highly preferred.

Experience working in the following industries: payments, fintech, billing, accounting, tax, startups, enterprise business, and platforms.

Experience with B2B SEO strategy.

Content marketing experience beyond text-based and video content, including interactive content, visual assets, audio content, webinars, and user-generated content (UGC).

Multilingual literacy in German, French, Japanese, Italian, and/or Spanish.

Experience with localization / translation.

Experience with the Contentful CMS.

Experience with web UX and design.

SQL experience and ability to gather data.

Experience working with telemetry and web analytics instrumentation.

Bachelor's degree or 4 years relevant experience.

In-office expectationsOffice-assigned Stripes in most of our locations are currently expected to spend at least 50% of the time in a given month in their local office or with users. This expectation may vary depending on role, team and location. For example, Stripes in Stripe Delivery Center roles in Mexico City, Mexico and Bengaluru, India work 100% from the office. Also, some teams have greater in-office attendance requirements, to appropriately support our users and workflows, which the hiring manager will discuss. This approach helps strike a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility when possible.Pay and benefitsStripe does not yet include pay ranges in job postings in every country. Stripe strongly values pay transparency and is working toward pay transparency globally.Office locationsBengaluruTeamMarketingJob typeFull time

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