Marketing Lead

Recex

Kolkata, West Bengal
Permanent
Full-time

1 month ago

Key Responsibilities:

Develop and execute comprehensive marketing strategies to increase brand awareness and drive user acquisition.

Lead digital marketing campaigns across Meta, Google Ads, YouTube, influencer networks, and email marketing.

Own and execute App Store Optimization (ASO) efforts including keyword research, metadata optimization, A/B testing, and localization.

Collaborate with product, design, and development teams to align marketing campaigns with app updates and feature rollouts.

Conduct market and competitor research to identify trends, user behavior, and new opportunities.

Build and manage performance dashboards and provide weekly/monthly campaign reports and insights.

Plan and execute events, partnerships, and offline activities to promote the brand.

Identify and pursue institutional partnerships and global business opportunities.

Manage marketing budgets efficiently and optimize campaigns to achieve ROI targets.

Stay updated with industry trends, user acquisition strategies, and evolving ASO techniques.

Open to travel Pan India for events, research, and stakeholder engagement.

Required Qualifications**Bachelor’s degree in Marketing, Business, Communications, or a related field.**Minimum 5 years of experience in marketing, preferably in the gaming, kids content, or mobile app industry.**Proven experience in app marketing and user acquisition across Google Play and App Store.**In-depth understanding of digital marketing, ASO tools (e.g., App Store Connect, Google Play Console, Sensor Tower, App Annie), and performance metrics.**Strong analytical skills and ability to make data-driven decisions.**Excellent communication and team collaboration abilities.**Experience in handling creative content, social media campaigns, and influencer outreach.**Passionate about early childhood learning and digital education tools.Preferred Skills (Good to Have)Experience in institutional sales or working with schools/educational partners.Knowledge of ASO, localization strategies, and market segmentation.Familiarity with Looker or other data visualization platforms.

Recex

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