
Market Research Analyst
- Bangalore, Karnataka
- Permanent
- Full-time
- Executes market research projects that answer specific business questions related to products, sales data, economic trends etc. Conduct ongoing competitive analysis, including benchmarking of product features, and positioning across key competitors in the industrial tools space.
- Formulates and completes (Power BI) reports on time ensuring insights in sales and order trends for product lines, sales channels and sales regions.
- Supports the sales and marketing function in reporting results on promotions, campaigns and commercial activities.
- Makes conclusive recommendations based on the research findings fueling strategic decision making, direction of marcom efforts and prioritizing promotional activities
- Analyze market trends, customer segments, macroeconomic indicators, and industry reports to assess risks and opportunities affecting demand forecasts.
- Identify and evaluate new vertical markets or geographies with high growth potential based on market size, fit, and competitive landscape.
- Partner with sales and channel teams to collect field intelligence and validate market assumptions.
- Leverage external data sources (e.g., industry publications, trade associations, syndicated research) and internal data (e.g., Salesforce, ERP) for comprehensive analysis.
- Assist in building business cases for market entry strategies and pricing actions.
- Monitor regulatory, economic, or geopolitical developments that could impact regional sales performance.
- Support commercial teams with competitive end user conversion activities by providing lead lists from industry databases.
- Highly technical with demonstrated knowledge of quantitative analysis methods and Microsoft Office products. Advanced MS Excel and Power BI skills are required.
- Experience with Oracle, OBIEE and SQL is an advantage
- Affinity with large data sets, database structures and reporting in general is required.
- Must be results-oriented, self-motivated and able to work in a team environment.
- Ability to multi-task and adapt to schedule changes.
- Strong organizational skills and attention to detail.
- Exceptional interpersonal skills with ability to communicate and present effectively (written/oral) with internal stakeholders, primarily commercial leadership within Enerpac
- SAFETY - Safety is our highest priority and is at the heart of everything we do
- INTEGRITY - We will act with honesty and transparency and always do the right thing.
- OWNERSHIP - We will own our commitments, act with a sense of urgency, and deliver what is expected of us on time, or ask for help early enough.
- TEAMWORK - We will act as one Enerpac team, operate with an enterprise-wide mindset, and support each other to deliver for our stakeholders.
- AGILITY - We will act with purpose and speed, and we will adapt quickly to changing