Job Title: Senior Brand Manager B2B MarketingLocation: Bengaluru, IndiaExperience: 5–7 yearsDepartment: Brand and MarketingAbout apna.coFounded in 2019, apna.co is India’s leading jobs and professional networking platform, focused on enabling livelihoods for 100 crore Indians. With 59+ million users across 900+ cities and over 700,000 employers, apna.co connects businesses with the right talent across 200+ job categories.As apna scales its employer ecosystem, building a strong, trusted, and differentiated B2B brand is central to our growth.Job SummaryAs the Senior Brand Manager B2B Marketing, you will own and shape apna’s employer-facing brand strategy. You will lead the development of a compelling B2B narrative that resonates with SMBs, enterprises, HR leaders, recruiters, and business owners across India.This role requires strategic thinking, strong storytelling, and execution excellence across campaigns, content, partnerships, and employer brand touchpoints. You will work closely with leadership, product marketing, sales, PR, and growth teams to drive awareness, consideration, and trust for apna as the hiring partner of choice.RequirementsKey ResponsibilitiesB2B Brand StrategyDefine and evolve apna’s employer brand positioning, messaging, and value proposition across SMB, mid-market, and enterprise segmentsBuild a clear, differentiated B2B brand narrative aligned with apna’s business goals and growth prioritiesIntegrated Campaign LeadershipConceptualize and lead high-impact B2B brand campaigns across digital, content, social, PR, events, and offline channelsOwn end-to-end campaign execution from insight and creative brief to launch, optimization, and post-campaign analysisCreative and Content ExcellencePartner with internal creative teams and external agencies to deliver sharp, insight-led, and culturally relevant B2B creativesOversee employer-focused content such as case studies, thought leadership, reports, brand films, and sales enablement assetsEmployer Marketing and PartnershipsBuild and scale strategic partnerships with industry bodies, communities, media platforms, and influencers relevant to HRs and business ownersSupport employer-focused initiatives such as podcasts, webinars, roundtables, and industry events to strengthen brand credibilityResearch and Brand HealthLead brand health tracking, employer NPS, and market research to understand perception, usage drivers, and gapsTranslate insights into actionable brand and communication strategiesCross-functional CollaborationWork closely with product marketing, sales, PR, growth, and analytics teams to ensure a consistent brand experience across all employer touchpointsSupport go-to-market strategies for new employer products and offeringsMeasurement and ImpactDefine and track B2B brand KPIs including awareness, consideration, trust, and preferenceUse data and insights to continuously refine messaging, channels, and investmentsRequirementsExperience5–7 years of experience in brand marketing or B2B marketing, preferably in tech, SaaS, marketplaces, or high-growth startupsPrior experience working on employer, SMB, or enterprise-focused brands is a strong plusEducationBachelor’s degree in Marketing, Business, Communications, or a related fieldMBA preferredStrategic and Creative StrengthStrong brand storytelling skills with the ability to simplify complex offerings into compelling narrativesProven experience leading integrated campaigns and creative processesAnalytical and Insight-drivenComfortable working with brand metrics, research, and performance data to guide decisionsExecution and LeadershipExcellent project management skills with the ability to manage multiple stakeholders and initiatives simultaneouslyCommunicationExceptional written and verbal communication skills with an understanding of India’s diverse business and cultural landscapeWhat We OfferHigh-impact role: Shape the employer brand of one of India’s fastest-growing platformsOwnership and visibility: Work closely with senior leadership on strategic brand initiativesLearning and growth: Exposure to large-scale B2B marketing, research, and category-buildingCollaborative culture: A fast-paced, high-ownership environment with strong cross-functional collaborationAt apna.co, you will not just market a product. You will help build trust with millions of businesses powering India’s workforce.