Marketing Head

Talentone HR Consulting LLP

Roles and Responsibilities:

Develop and execute comprehensive marketing strategies that align with the company's

objectives and goals, driving brand growth and awareness.

Oversee all aspects of marketing including branding, advertising, digital marketing,

content creation, PR, and social media strategy.

Lead the creation and management of marketing campaigns to support product launches,

store openings, and other key company events.

Manage relationships with external agencies for digital marketing, creative content,

and media planning.

Identify new opportunities to reach new markets, enhance brand visibility, and drive traffic

to retail stores and the company’s e-commerce platforms.

Conduct market research and analyze consumer behaviour, competitors, and industry

trends to adjust marketing strategies and increase market share.

Lead the development and execution of creative marketing concepts to ensure brand

consistency across all channels, including print, digital, and social media platforms.

Drive the digital marketing agenda by managing SEO/SEM, PPC, email marketing, and social

media advertising to increase online engagement and sales.

Manage the marketing budget, track spending, and optimize the allocation of resources

across channels and campaigns for maximum ROI.

Coordinate with the product design, sales, and retail teams to ensure cohesive marketing

strategies are executed across all business functions.

marketing team.

Monitor performance metrics and KPIs, analyzing the effectiveness of marketing campaigns

and implementing data-driven changes.

Develop and maintain relationships with media outlets, influencers, and industry

stakeholders to enhance brand reputation.

Oversee customer engagement initiatives, including loyalty programs and customer

retention strategies.Requirements:

Proven experience in marketing leadership roles, preferably within the retail, fashion, or

luxury goods sectors.

premium or luxury brands.

Expertise in digital marketing strategies, including SEO, SEM, social media, email marketing,

and content marketing.

Excellent leadership, communication, and organizational skills.
Analytical mindset with the ability to interpret data and translate it into actionable

insights.

Experience managing budgets and delivering ROI through strategic marketing initiatives.
Proficient in working with external agencies and managing partnerships.
Ability to lead creative teams and work collaboratively with design, product, and sales teams.
A visionary with a proactive approach to identifying marketing opportunities and risks.
Bachelor's or Master's degree in Marketing, Business, or a related field.
Exp: 10+ years in marketing, with at least 5 years in a leadership role.