User Acquisition Marketing Manager
Light & Wonder View all jobs
- Bangalore, Karnataka
- Permanent
- Full-time
- Own and manage day-to-day User Acquisition execution for Monopoly Slots across paid channels
- Plan, Launch, manage and optimize campaigns with a strong focus on performance, growth, and ROI
- Analyze campaign performance and user-level data to drive data-backed optimizations
- Monitor user behavior, retention, and LTV, and translate insights into actionable improvements
- Work closely with creative, product, analytics, and CRM, teams to improve results in real time
- Initiate tests, experiments, and new optimization ideas, and execute them hands-on
- Identify new platforms, partners, and growth opportunities
- Manage ongoing budget tracking, forecasting, and performance reporting
- 2+ years of hands-on experience in User Acquisition for mobile apps (mobile gaming experience is a strong advantage)
- Strong analytical mindset with proven experience working with large datatset in a KPI-driven environment
- Solid understanding of digital advertising ecosystem, tracking tools, attribution,and best practices
- A proactive, sharp thinker with strong ownership and sense of urgency
- Comfortable working in a fast-paced, performance-oriented environment
- Passion for gaming, growth, analytics, and performance marketing
- Curiosity and enthusiasm for AI innovation and how it can enhance UA performance, creativity and workflows
- BA/BS in a quantitative field (economics, math, engineering, or similar) – adavntage
- Experience in free-to-play mobile gaming
- Passion for testing, learning, and scaling winning strategies