Marketing - Sales Executive

• Key Responsibilities Develop, plan and execute marketing strategies and campaigns (online & offline) aimed at generating patient leads and increasing appointment volume for our hearing solutions.
• Initiate and coordinate outreach with ENT doctors, audiologists and hearing-care professionals in the Nagpur market and surrounding areas to build referral pipelines.
• Organise and manage hearing camps, community events, and promotional activities to raise awareness and drive foot-fall.
• Monitor, track and report on lead generation metrics, campaign performance, appointment conversion, budget utilisation and return on marketing efforts.
• Maintain and analyse data in Excel (lead tracking, campaign spend vs outcome, conversion rates) to guide future marketing decisions.
• Work closely with the sales/clinic team to ensure seamless hand-over of leads, follow-up and maximising conversion of appointments.
• Manage local market intelligence: competitor activity, industry trends in hearing solutions, local consumer behaviour, doctor referral trends.
• Drive awareness and brand presence in the Nagpur market: local advertising, tie-ups, doctor engagement, patient testimonials, in-clinic promotions.
• Ensure communication materials (flyers, posters, digital content) are timely, relevant and aligned to our brand and offering.
• Desired Candidate Profile Minimum 2 years of experience in marketing (preferably 3-5 years or more) in the hearing aid / hearing solutions / audiology / allied health care industry.
• Strong network or experience in working with ENT doctors / audiologists / hearing clinics in the Nagpur / Maharashtra region is a big plus.
• Based in Nagpur (or willing to relocate/be local) ideally someone who already resides in Nagpur and knows the local market.
• Excellent communication skills in Hindi, Marathi and English (both written and spoken).
• Strong skills in Microsoft Excel: ability to maintain sheets, generate reports, analyse data, derive insights.
• Good interpersonal skills, self-driven, target-oriented, comfortable meeting doctors/clinics and representing the company externally.
• Ability to work independently, travel locally for doctor/clinic visits, events and outreach as required.
• Comfortable with both field marketing (doctor visits, camps) and coordinating internal marketing activities (campaigns, tracking, reporting).
• Educational & Other Requirements Bachelors degree in Marketing, Business Administration or similar.
• Prior experience in the hearing aid / audiology / hearing-care sector preferred.
• Local market knowledge of Nagpur/Maharashtra region is advantageous.
• Valid driving licence or ready to travel locally as needed.
• What We Offer Opportunity to grow with a focused hearing-solutions company in a key market.
• Autonomy to shape the marketing initiative in the Central Mumbai region.
• Performance-based incentives tied to lead generation / appointments / conversions.
• Supportive team, resources and access to hearing-care specialists and clinics.

Expertia AI Technologies