Marketing Operations Specialist

Pune, Maharashtra
Permanent
Full-time

15 days ago

ABOUT THIS ROLE:At KIBO, this role is a core part of building a scalable, data-driven Go-To-Market (GTM) engine. You’ll sit at the intersection of marketing, sales, and technology—owning systems, automation, and data that directly influence pipeline and revenue. This is not a traditional campaign execution role. At KIBO, you will design, automate, and AI and modern MarTech tools.About Kibo Commerce:Kibo Commerce is a composable digital commerce platform for B2C, D2C and B2B organizations who want to simplify the complexity in their businesses and deliver modern customer experiences. We are the only modular, modern commerce platform that supports experiences spanning eCommerce, Order Management, and Subscriptions. Merchants like Zwilling, Ace Hardware, and Jelly Belly trust Kibo to bring simplicity and sophistication to commerce operations and deliver experiences that drive value.Kibo’s expertise and cutting-edge innovation has been recognized by Forrester, Gartner, Internet Retailer, and TrustRadius, and was cited as a Strong Performer in The Forrester Wave™: Order Management Systems, Q2 2023, and named a leader in The Forrester Wave™: B2C Commerce Solutions, Q2 2022.By joining Kibo, you will be part of a team of Kibonauts all over the world in a remote-friendly environment. Whether your job is to build, sell, or support Kibo’s commerce solutions, we tackle challenges together with the approach of trust, growth mindset, and customer obsession. If you’re seeking a unique challenge with amazing growth potential, then come work with us!What You’ll Do:HubSpot Ownership: Own the marketing side of HubSpot like campaign setup, nurture workflows, list management, lead lifecycle stages, form, and customer journey automation.Stack Integration: 6Sense, ZoomInfo, Clearout and various MarTech and SalesTech stack integrated and working together, making sure intent signals and enrichment data are flowing into HubSpot and being used to track deals.Platform Onboarding: Support new platform onboarding and integration processes, working closely with internal stakeholders to ensure functionality, data, and outcomes exceed expectations.Platform Support: Act as the internal point of contact for HubSpot support, upgrades, and new feature rollouts.AI-Driven Workflows: Build scalable, AI-driven workflows using LLMs, Claude, and automation tools (Zapier, Make, etc.).GTM Automation: Connect and automate processes across the GTM tech stack to improve accuracy, personalization, and execution speed.Performance Monitoring: Create dashboards and monitoring systems to track automation performance, lead quality, and conversion trends within HubSpot.Documentation: Document processes, integrations, prompt logic, and configurations so the infrastructure is useful for the entire organization. Skills & RequirementsWhat You’ll Need:

2–3 years of hands-on experience in Marketing Operations, RevOps, or Campaign Operations
Hands-on experience with HubSpot, Salesforce, or Marketo
Strong understanding of campaign execution and marketing funnels
Experience with automation tools like Zapier, n8n, or similar platforms
Familiarity with data enrichment tools such as ZoomInfo, Apollo, or Clearbit
Working knowledge of Google Analytics and Google Tag Manager
Experience with reporting and visualization tools like Looker, Tableau, or Looker Studio
Solid understanding of lead lifecycle management, segmentation, and attribution

Good to Have – KIBO

Exposure to SEO/AEO and CMS platforms like WordPress or SEMrush
Experience with API integrations and connecting tools across the MarTech stack
Familiarity with sales engagement platforms like Outreach or LinkedIn Sales Navigator

Qualifications

Kibo

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