Digital Marketing

Secunderabad, Telangana
Rs. 60,000 per month
Permanent
Full-time

13 hours ago

Role OverviewWe are looking for a results-driven Digital Marketing / Performance Marketer with strong experience in Meta Ads lead generation for real estate projects. The ideal candidate should be capable of planning, executing, and scaling campaigns that generate high-quality property enquiries at optimized CPL.Key Responsibilities

Setup, manage, and optimize Meta Ads (Facebook & Instagram) campaigns
Develop and execute real estate lead generation strategies
Plan audience targeting & retargeting funnels to improve lead quality
Monitor and optimize Cost Per Lead (CPL)
Manage campaign budgeting, scaling, and performance tracking
Execute property-specific campaigns (villa plots, apartments, gated communities)
Implement location-based targeting for project catchment areas
Analyze campaign data and generate actionable insights
Work closely with sales team to improve lead conversion quality

Required Skills

Strong experience in Meta Ads campaign setup & optimization
Expertise in audience targeting & retargeting strategies
Proven ability to generate real estate leads at optimized CPL
Experience in campaign budgeting & scaling
Hands-on experience with property lead generation campaigns
Knowledge of location-based targeting strategies
Prior real estate digital marketing experience (mandatory)

Experience

45 years digital marketing experience
Minimum 2 years in real estate lead generation preferred

Expertia AI Technologies

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