Assistant Manager - Trade Marketing/BTL Activation - 3+ Years - Mumbai

Crescendo Global

  • Mumbai, Maharashtra
  • Permanent
  • Full-time
  • 5 days ago
We are looking for a dynamic and results-oriented Assistant Manager / Senior Executive - Trade Marketing with a proven track record of more than 3 years in driving impactful trade promotion initiatives and managing end-to-end loyalty programs. The ideal candidate will bring hands-on experience in planning, executing, and evaluating trade marketing campaigns that enhance brand visibility, strengthen channel partner relationships, and directly contribute to revenue growth.Location - MumbaiYour Future Employer- India's fastest-growing manufacturer and marketer of premium beauty products.Responsibilities-Developing and executing innovative marketing strategies aimed at enhancing product visibility and availability across multiple online marketplaces, ensuring strong brand presence, improved consumer reach, and consistent alignment with business objectives.Designing, implementing, and managing Trade Promotion and Loyalty Programs for salons, with a focus on strengthening channel partner relationships, driving higher engagement, and improving long-term retention through targeted incentive structures.Contributing to New Product Development (NPD) and assortment planning by providing data-driven insights, understanding market dynamics, and ensuring that product launches and portfolio mix align with evolving consumer preferences and channel requirements.Analyzing, optimizing, and preparing detailed MIS reports as required by management, enabling fact-based decision-making, improved forecasting accuracy, and better tracking of business performance against defined KPIs.Executing wholesale channel programs by collaborating with cross-functional teams to roll out effective sales and marketing initiatives, strengthening distributor networks, expanding reach, and ensuring sustainable growth across key geographies.Requirements-
  • Should have a minimum of 3 years of experience in Trade Promotion & Loyalty Programs.
  • Capability to effectively oversee and execute change initiatives through assuming full responsibility.
  • Proficiency in the understanding of different channels.
What is it in for you-
  • Exciting chance to be part of a nationwide organization with a widespread presence.
  • Helps in fostering your skills and will make you more effective.
Reach us - If you think this role is aligned with your career, kindly write me an E-Mail along with your updated CV on for a confidential discussion on this role.Disclaimer - Crescendo Global is specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status or disability status.Note- We receive a lot of applications on a daily basis so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us in 1 week. Your patience is highly appreciated.Scammers can misuse Crescendo Global's name for fake job offers. We never ask for money, purchases, or system upgrades. Verify all opportunities at and report fraud immediately. Stay alert!Profile Keywords - Key accounts executive, New product development, Ecommerce, Amazon, Flipkart, Crescendo Global, Trade Marketing, Brand activation, Trade Promotions.

Crescendo Global