Associate Consultant

Bangalore, Karnataka
Permanent
Full-time

1 month ago

Role: Associate ConsultantLocation: BengaluruWhat you'll doWe're MiQ, a global programmatic media partner for marketers and agencies. Our people are at the heart of everything we do, so you will be too. No matter the role or the location, we're all united in the vision to lead the programmatic industry and make it better.As a part of the DnA local products team, you will independently work with local product managers in the market to-

Build their product plan.
Support in backlog grooming and sprint planning.
Own the complete development of a product: scoping, prototyping, development, testing and release management.
Manage the development squad: Form the squads and guide them.
Work in partnership with all the other CoE teams such as RIS, SI, Hub, Lab etc as per the needs of the product.
Collect feedback on product usage, gather new requirements and manage the post release lifecycle of the product.
Support in enabling the sales, AM, Trading teams with operationalising the product for new client opportunities and existing client projects.
Maintain product Wiki

Who are your stakeholders?As an Associate Consultant, you are required to work with different stakeholders across the MiQ ecosystem:Programmatic Traders: As an Associate Consultant, you collaborate with traders to test out the activation solutions to help them optimize campaigns. By leveraging your solution-developing skills & understanding of the programmatic landscape, you provide actionable activation segments on audience targeting, ad performance, and bidding strategies. This helps traders make data-driven decisions, optimize their advertising campaigns, and improve overall campaign effectiveness and ROI.Product Managers: You work closely with the Product managers to leverage the power of data partnerships and through your EDA skills you help uncover valuable insights about customer behavior, market trends, and campaign performance. This information allows Product managers to create a product requirement & scoping document with all the necessary details about the product's USP, capabilities thus outlining the course of product development Sales Representatives: You will also be helping the sales team by creating a pitch document/presentation of the Local Product & Solution for the clients. Your deck/doc helps identify potential opportunities and develop a gripping sales narrative. Additionally, you assist in responding to Request for Proposals (RFPs) by providing data-driven pre-campaign insights / white-labeled case studies out of the products created under various verticals that help us in increasing the revenue streams.Agencies & Clients: Your expertise in data analytics, statistics, data sciences & solution development skills are invaluable for agency and advertiser clients. By providing them with planning, activation & performance measurement solutions, you empower them to make informed decisions regarding their marketing strategies. Your final recommendations out of the solutions will help clients optimize their advertising budgets, target the right audience, and maximize the effectiveness of their campaigns. You are required to promote MiQ's internal solutions and capabilities, showcasing MiQ's unique value proposition in the programmatic landscape.DnA Analysts & Data Scientists: You are required to work with the DnA Analysts & Data Scientists to form a team with all the expertise in place for robust product development. The product developed under local products will be a collaborative effort of all the 3 experts. You will also have to train all other DnA Analyst on how to use a product, help them pitch to the client, and how to measure the impact of the solution.In summary, as an Associate Consultant, you add value by providing data-driven planning, activation & reporting solutions to traders, product managers, sales teams, and agency/advertiser clients that empower MiQ and its stakeholders to reach the right audience with the right content at the right time.What you'll bring

Bachelor's degree in engineering or equivalent quantitative field (such as Statistics, Mathematics, Economics)
3+ years' experience in the analytics domain
Proficient with either R or Python and Spark
Expertise in Excel and PowerPoint
Knowledge of big data processing tools/frameworks like Qubole /Databricks/Spark, AWS
Exposure on API Integrations
Descriptive and Inquisitive Analytics, Statistical modelling and Advanced analytics
Should have developed and implemented at least 2 analytics solutions end to end.
Able to translate problems into business-ready deliverables.
Excellent Storytelling and visualization skills
Programmatic Media / Ad-Tech domain knowledge
Knowledge of Agile methodology, Scrum framework, Sprint planning
Exposure on Machine learning and Deep Learning
Exposure to project management tools such as JIRA, Trello, Monday.com etc.
Knowledge of Tableau/ PowerBI /Google Data Studio

Design and analysis of experimentsWe've highlighted some key skills, experience, and requirements for this role. But please don't worry if you don't meet every single one. Our talent team strives to find the best people. They might see something in your background that's a fit for this role, or another opportunity at MiQ.If you have a passion for the role, please still apply.What impact will you create?As an Associate Consultant, your role will create value for MiQ in the following ways: * Driving client stickiness: With your ability to leverage different datasets in the MiQ ecosystem and develop solutions out of it, you will help the team in gathering requirements for vertical-specific products, collecting & incorporating feedback from the market and the clients, managing the post-release lifecycle of the product and further identifying enhancement opportunities leading to improved client stickiness

Driving Profitability: By leveraging the power of data you are expected to identify areas where we can create automated targeting solutions or optimization strategies that optimize costs & enhance performance of campaigns thus improving profitability and providing competitive edge
MiQ Growth: Being on top of the key product trends that are leading the industry & the ability to leverage data within MiQ ecosystem to create competitive or improved solutions to help support MiQ's current business & tap into new revenue streams to drive growth
Support Key Decision Making: Your expertise in data analysis and solution development approach provides decision-makers with the necessary information to make informed choices. Your products help guide agency, advertisers & internal stakeholders in making strategic and tactical decisions that align with MiQ or client's objectives.
Analytics Best Practices: As an Associate Consultant, you are expected to introduce analytics, statistics & solutions best practices within the team, helping in setting up products and quality frameworks within the team & internal stakeholders
Developing Custom Analytics Solutions: Leveraging your experience in product development in conjunction with statistics & advanced analytics, you will be expected to provide solutions to the vertical level problems & lead the development of MiQ local products technically & assist in enhancing their adoption within the target market

What's in it for you?Our Center of Excellence is the very heart of MiQ, and it's where the magic happens. It means everything you do and everything you create will have a huge impact across our entire global business.MiQ is incredibly proud to foster a welcoming culture. We do everything possible to make sure everyone feels valued for what they bring. With global teams committed to diversity, equity, and inclusion, we're always moving towards becoming an even better place to work.ValuesOur values are so much more than statements. They unite MiQers in every corner of the world. They shape the way we work and the decisions we make. And they inspire us to stay true to ourselves and to aim for better. Our values are there to be embraced by everyone, so that we naturally live and breathe them. Just like inclusivity, our values flow through everything we do - no matter how big or small.

We do what we love - Passion
We figure it out - Determination
We anticipate the unexpected - Agility
We always unite - Unite
We dare to be unconventional - Courage

BenefitsEvery region and office have specific perks and benefits, but every person joining MiQ can expect:

A hybrid work environment
New hire orientation with job specific onboarding and training
Internal and global mobility opportunities
Competitive healthcare benefits
Bonus and performance incentives
Generous annual PTO paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives.
Employee resource groups designed to connect people across all MiQ regions, drive action, and support our communities.

Apply today!Equal Opportunity Employer

MiQ Digital

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