This is your chance to be part of a Marketing team that attracts customers to Hilton through smart eCommerce strategies that propels Hilton’s commercial performance! As the eCommerce Senior Manager of South Asia, you will provide strategic digital marketing support to hotels in South Asia. On the regional marketing team, reporting to the Director, Destination Marketing - South Asia, you will provide marketing accountability to hotel level and above property Commercial and Marketing leaders.This role is pivotal in aligning hotel-level marketing with regional commercial objectives, ensuring performance reporting, and enhancing Hilton’s brand presence and revenue generation across the region. The ideal candidate will ensure optimization of hotel-level marketing strategies and resources through seamless adoption of Hilton enterprise digital platforms and programs.HOW YOU WILL MAKE AN IMPACTYour role is important, and below are some of the fundamental job duties that make your work unique.Strategic Alignment & LeadershipPartner with the Director, Destination Marketing - South Asia to align hotel marketing with regional commercial objectivesTogether with Marketing & eCommerce Consulting (MECC), act as the primary above-property contact for all hotel marketing leaders, ensuring consistent strategic direction and performance monitoringLead onboarding and capability development of new hotel Marketing & Communications leaders, ensuring they adopt Hilton standards, platforms, and best practicesHotel Marketing Plan OversightReview, feedback, and approve annual hotel marketing plans for all properties in the regionEnsure optimal allocation of marketing budgets for local hotel needs and campaigns (e.g., content creation, agency retainers, digital subscriptions, channel activations) in line with commercial prioritiesDrive structured marketing practices at hotel level to maximize revenues from retail segment for rooms, outlets, weddings, and meetings, incentives, conventions & exhibitions (MICE)Guide hotels on creating market-specific and cluster campaigns (rooms, weddings, F&B) to achieve higher market capture and return on ad spend (ROAS)Campaign Strategy & ExecutionHelp strategize and oversee 360° marketing activations (digital, PR, social, on ground) ensuring impactful execution at the hotel levelEnsure hotels successfully pull through regional campaigns such as COOP-funded initiativesFacilitate consistent amplification of Hilton’s promotions across local marketing platformsLoyalty & Digital Platform OptimizationGuide hotels to leverage Hilton Honors program to drive member acquisition, engagement, and incremental occupancy at all hotelsEnsure consistent utilization of digital tools and platforms including WhatsApp for BusinessDrive adoption of the Dine Like A Member program to reduce reliance on third-party food aggregatorsOversee the creation of Hilton Honors experiences at each hotel to drive member engagementContent & Brand CompliancePartner with hotels to ensure adherence to Hilton brand standards and compliance across all marketing touchpointsConduct quarterly content audits across owned, earned and paid channels, ensuring brand compliance, accuracy, and market competitivenessGuarantee that wedding hotels are well represented across all relevant distribution and marketing channelsHow you will collaborate with others:Attend monthly business focus meetings (BFMs) for key and focus hotels, providing insights and marketing recommendationsConduct quarterly deep-dive reviews for need hotels, collaborating with MECC to implement pulse check recommendationsSupport hotel teams to provide the owners and stakeholders with regular performance updates on marketing effectivenessEnsure monthly balanced scorecards (BSC) are submitted by hotel marketing leaders and aligned with regional goalsWHY YOU’LL BE A GREAT FITYou have these minimum qualifications:Bachelor’s degree in marketing, business, hospitality, or related field8 to 10 years of marketing experience in hospitality, travel, or consumer-driven industriesPrior regional or cluster level exposure highly desirableProven expertise in strategic marketing planning, digital marketing, content strategy, and campaign executionStrong understanding of loyalty programs, brand compliance, and digital platformsDemonstrated ability to align multiple stakeholders, manage diverse hotel teams, and deliver measurable business resultsExcellent communication, presentation, and stakeholder management skillsIt would be useful if you have:Strategic thinking and commercial acumenStrong leadership and team enablementProject management and multi-stakeholder alignmentAnalytical and performance reporting skillsProficiency in digital tools and emerging platformsWHAT IT IS LIKE WORKING FOR HILTONHilton, the #1 World’s Best Workplace, is a leading global hospitality company with a diverse portfolio of . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture, and we are consistently named among one of the World’s Best Workplaces. Check out the and to learn more about what it’s like to be on Team Hilton!
