Senior Manager - Product Marketing

Bangalore, Karnataka
Permanent
Full-time

1 month ago

Who is sa.globalsa.global addresses industry challenges through vertical-focussed solutions. Leveraging modern technologies like AI and Copilot, we empower organizations to make intelligent decisions and act faster. Our solutions and services are 100% based on Microsoft business applications and the Microsoft Business cloud, and benefit advertising and marketing, accounting, architecture and engineering, consulting, homebuilding, legal, and IT services companies. Through our industry-first approach, we want to put solutions in the hands of people closest to the problem to enable organizations to act faster and make intelligent decisions.Over 800,000 users in 80 countries around the world rely on sa.global's industry-focused expertise to gain value faster, adapt quickly to changes, and build for the future. We have 30+ years of real-world experience, we are an 11-time winner of the Microsoft Dynamics Partner of the Year Award, and we've been a part of Microsoft's elite Inner Circle for11 years. Our global organization has a 1000-member team across 25 countries.For more information, visit .Why Choose sa.globalOpen, flexible, vibrant, collaborative, and diverse – these are just some of the terms that our employees use to describe the culture at sa.global. We believe and encourage innovative and dynamic thinking. Our culture and values give us the extra edge to help us scale greater heights.Led by our Core Values: Agile, Capable, and Committed, which form an integral part of who we are, we constantly strive to provide an inclusive work environment. Our employees come from varied cultural and social backgrounds, and we strive each day to work towards making sa.global a great place to work.Values of sa.global

Contribute towards a working environment that represents “one sa.global” where everyone is seen as an equal, and equality and diversity is championed
Interact with a wide variety of colleagues, customers, and stakeholders at all levels with respect, courtesy, and professionalism
Come as you are, make work fun & others successful, and foster an always learning mentality

About the RoleWe offer a career with growth opportunities in a dynamic, collaborative, and supportive organization. We also have a strong and ethical working culture. If you'd to work with a team that is passionate about their work while also having a good sense of fun, you might have just found what you are looking for!sa.global is looking for a motivated, driven, and skilled Senior Manager - Product Marketing to join our dynamic consulting team in Bangalore, India! You must be willing to work in the office on a regular basis.Working within the Marketing Team and reporting to the Content Director, the Website Campaign Manager is primarily responsible for conceptualizing and planning marketing campaigns aligned to business objectives and messaging. You will lead bottom-funnel campaign strategy and execution to drive conversions and support revenue objectives through targeted content and multi-channel campaigns.Role OverviewWe're seeking a seasoned Senior Manager, Product Marketing with 7+ years in B2B SaaS marketing who thrives on end-to-end program ownership. You'll be the go-to expert for positioning evergreen, empower and HomebuilderONE in various markets—crafting compelling narratives, arming our sales teams with winning tools, and leveraging AI and automation to accelerate our impact. If you're a self-starter who loves collaborating with stakeholders and pushing the boundaries of what's possible, this role is for you.What You'll Do * Go-to-Market & Launch Leadership

Design and execute GTM strategies for releases, from pre-launch to post-launch optimization
Coordinate cross-functional launch activities with product, marketing, sales, business development, and external partners
Define and refine value propositions and differentiators that speak directly to homebuilders' pain points
Strategic Messaging & Positioning

Develop clear, benefit-focused messaging that demystifies complex features
Ensure consistency across sales decks, website copy, collateral, and industry events
Sales Enablement & Stakeholder Management

Create and maintain high-impact sales tools: battlecards, solution overviews, pitch decks, case studies, ROI calculators, demo scripts
Train and coach sales, channel partners, and customer success teams on product strengths and use cases
Gather feedback from field teams to continuously sharpen positioning
Market Intelligence & Competitive Analysis

Conduct ongoing research into industry trends, regulatory shifts, and competitor offerings
Synthesize insights into actionable recommendations for product, marketing, and sales teams
Content Strategy & Demand Generation Support

Partner with demand gen to support campaigns (webinars, whitepapers, email journeys) that fuel pipeline
Oversee development of thought-leadership content
Metrics, Reporting & Continuous Improvement

Define and track KPIs: feature adoption rates, lead velocity, win/loss analysis, content engagement
Present monthly and quarterly performance reviews with data-driven recommendations
AI-Driven for Efficiency

Champion AI and marketing automation tools to accelerate content creation, segmentation, and customer insights
Leverage new age tools and marketing platforms to speed up work and bring in new ideas into the team

What We're Looking For

Experience: 7+ years in product marketing for B2B SaaS, preferably with industry-focused cloud solutions
Self-Starter Mindset: Proven track record owning programs end-to-end with minimal oversight
Stakeholder Savvy: Comfortable aligning priorities across product, marketing, sales, customer success, and leadership
AI & Automation Expertise: Hands-on with AI content tools and automation platforms
Analytical Rigor: Able to turn data into compelling narratives and actionable plans
Communication: Exceptional writing and presentation skills, with the ability to tailor messaging to diverse audiences
Collaboration: Team player who thrives in a fast-paced, cross-functional environment
Education: Bachelor's degree in Marketing (Master's or certifications a plus. Additional AI courses completed are also a plus)

Contact Us!If this is a promising opportunity for you and you possess the desired skills and experience, please apply for the role. We will be in touch! If you're not looking for a job change but know someone that is, please share the details of this open position with them.

sa.global

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