Marketing Manager

VLCC

Bangalore, Karnataka
Permanent
Full-time

13 hours ago

Job Title: Marketing ManagerLocation: BengaluruRole ObjectiveTo drive footfall, leads, and revenue across VLCC clinics in Bengaluru through high-impact ATL, BTL, and DST initiatives, ensuring strong local brand visibility and measurable business outcomes.Key ResponsibilitiesATL (Above The Line)

Plan and execute regional ATL campaigns (print, radio, OOH, local media).
Coordinate with central marketing & external agencies for rollout.
Ensure consistent brand communication across Bengaluru market.
Track ATL ROI through footfall & lead impact.

BTL (Below The Line)

Drive local activations: society activations, corporates, RWAs, malls, colleges, events.
Design and execute clinic-level promotions and offers.
Manage vendor partnerships (canopies, promoters, flyers, branding material).
Enable clinics with monthly BTL calendars and execution support.

DST (Door Step Marketing)

Plan and monitor DST activities across assigned clinics.
Manage promoter teams, productivity, beat plans, and coverage.
Ensure daily reporting on leads, trials, and conversions.
Improve lead quality and conversion ratios from DST.

Business Alignment & Analytics

Work closely with Centre Heads, Cluster Heads, and Sales Teams.
Track key metrics:
Footfall
Leads generated
FF2C (Footfall to Conversion %)
Cost per lead & ROI
Submit weekly and monthly performance reports with insights.

People & Vendor Management

Manage promoters, supervisors, and third-party vendors.
Conduct training and on-ground audits for execution quality.
Ensure discipline, compliance, and brand presentation standards.

Candidate ProfileEducation

MBA / PGDM in Marketing (preferred)

Experience

610 years in ATL/BTL/DST or local marketing
Experience in retail, wellness, healthcare, beauty, FMCG, QSR preferred
Strong on-ground execution exposure in Bengaluru market

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