Luxury Commercial Manager

Diageo

Bangalore, Karnataka
Permanent
Full-time

1 month ago

Job Description :TYPICAL ROLE REQUIREMENTSQualification:MBA in Marketing / Post Graduate in HospitalityExperience:

6-10 years’ experience in Marketing
Must have experience working with luxury consumer goods

organizationKnowledge & skills:

Understand the Commercial Opportunity
Develop Accounts Strategy & Plan Execution
Manage Performance
Measurement and Evaluation

Best suited for someone who

Is commercially very savvy
Likes to coach people
Likes to negotiate and crack deals
Has ability to identify new opportunities
Likes to build & maintain relationships
Can be demanding in getting customers to keep their commitments
Likes to understand what drives a preference for luxury brands

AREAS OF RESPONSIBILITY1

Provides thought leadership for channel/ accounts and customer investments.
Influencing A&P and trade spends.
Delivers NSV & operating profit for the luxury universe in the region.

Developing a winning customer offer which drives value for the customer and USL and builds relationships,
Engage with customers and develop customized category driving solutions thus driving value

Plan and execute brand building activities and create bespoke brand programs for

customers.

Ensure each account is activated as per the contract commitments.
Align the activity calendar with the customers, clusters and the Key Account Manager.
Capture the imagination of customers and consumers with stories of our brands.

Achieve plan for the agreed outlet universe, with consistent tracking and evaluation.
Implement a clear measurement and evaluation process that identifies the effectiveness of

activities and areas of focus and development.

Maximize ROI and maintain compliance to agreed trading terms

Leading the training agenda for the luxury customer universe for the region through Diageo

World Class and Diageo Bar Academy.6

Ensure the team is aligned for execution of the planned activation calendar.
Tracks the monthly performance of each account and plans course correction with the

KAM’s & Customers.

Holds quarterly business review of accounts.

Coordinate with design agency and brand team to develop bespoke creative and menu’s.
Work with agencies to execute timely promotions and activations.
POS placement in outlets, managing visibility in offtrade and ontrade and has to work in partnership with key accounts team and cluster teams on all aspects of the accounts
Ensuring drive cycle achievement and overall TTL budget management
Process adherence as per TTL policy

Diversity statementCelebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person bringsWorker Type : RegularPrimary Location: Bangalore HOAdditional Locations :Job Posting Start Date : 2024-03-15

Diageo

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