Executive - Influencer Marketing (DermDoc)
Purplle View all jobs
- Mumbai, Maharashtra
- Permanent
- Full-time
Type: Full-Time | In-Office (5 days a week)
Experience: 0–3 YearDepartment: Brands - DermDocRole OverviewAs an Influencer Marketing Executive, you will own execution for influencer campaigns across assigned products and geographies. You will take a product, understand a specific geography, and build influencer-led growth for it.Step 1: Build the Creator UniverseYou will actively scout creators on YouTube and Instagram, evaluating them by language, geography, audience relevance, engagement quality, and content style.You will expand our existing database and identify creators who can become repeat, long-term brand partners.Step 2: Align Commercials & DeliverablesOnce creators are shortlisted, you will negotiate within defined benchmarks. You will align on deliverables, timelines, content formats, and expectations to ensure clarity on both creative and commercial fronts.Step 3: Brief with PrecisionYou will share structured briefs covering product information, messaging direction, hook suggestions, mandatory callouts, and CTAs.Step 4: Execute with DisciplineYou will coordinate product dispatch, track timelines, manage follow-ups, and oversee the full content cycle from script alignment to final submission.Step 5: Review & Go LiveBefore publishing, you will review each video against internal quality benchmarks — checking messaging accuracy, strength of hook, CTA placement, and overall brand alignment.You will manage revisions where required and approve final content.Step 6: Scale the OutputYou will start with one product and geography and gradually expand to multiple combinations.Your output will scale up to 60 influencer videos per month while maintaining quality and efficiency.Step 7: Measure & OptimizeAfter go-live, you will track views, engagement, search uplift, geo momentum, and early revenue indicators. You will identify repeat performers, flag underperforming formats/ performers, and refine future campaigns based on data insights.