Influencer Marketing Role (2-5 yrs) Mumbai (Online/Digital Marketing)
Mumbai, Maharashtra
Permanent
Full-time
15 days ago
Job Title: Influencer Marketing SpecialistLocation: MumbaiExperience: 2-4 YearsIndustry: D2C / Ecommerce (Beauty, Skincare, Lifestyle)Working Days: 5 DaysRole OverviewWe are looking for a hands-on Influencer Marketing professional to drive high-budget Instagram campaigns in the beauty & personal care space.This role requires end-to-end ownership-from influencer scouting to campaign execution and ROI tracking.Key Responsibilities- Plan & execute influencer campaigns (- 30-40L+ budgets)- Manage Instagram influencer outreach, negotiation & partnerships- Identify and onboard creators based on audience fit & engagement- Track campaign performance (reach, engagement, ROI)- Build & maintain a strong influencer database- Collaborate with creative, brand & digital teamsMandatory Requirements :- 2-4 years in Influencer Marketing- Must be from D2C (Beauty / Skincare / Lifestyle / Fashion)- (Agencies ok if worked with D2C beauty brands)- Hands-on experience with Instagram influencer campaigns- Managed high-budget campaigns (- 30-40L+)- Strong in influencer outreach & negotiation- Good understanding of beauty/skincare trends & content- Experience with GA, Instagram metrics & Excel (reporting)- Must be based in MumbaiKey Skills :- Influencer Scouting & Campaign Management- Negotiation & Stakeholder Management- Performance Tracking & ROI Analysis- Communication & Collaboration (ref:updazz.com)