Marketing Manager - Home Improvement

Bangalore, Karnataka
Permanent
Full-time

1 month ago

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.Job Description:Role Objective:

Understand current Global Home Improvement Portfolio
Carry out insights work and understand trends in Home Improvement space.
Work on portfolio to be launched in India in the next 3 years.
Understand the GTM model and channels to operate.

Responsibility:

Work with APL and GPL teams and have the current Global portfolio updated.
Work with the insights team and understand the trends in home improvements and categories that we need to play.
Benchmark key players in the industry and understand their success criteria.

Accountable:

Identify key white space opportunities in this segment
Shortlist portfolio including NPIs.
Build a 3-to-5-year plan.
Ensure that quick win projects are activated.

Key Tasks:

Market / consumer understanding and identification of consumer insights, product/positioning gaps and white spaces.
Marketing planning for current products in the portfolio.
NPI for imported range / white spaces. – Validate, develop & deliver new products
GTM models understanding and experiments.

Desired Profile, Experience & Qualification:

MBA from Tier 1 or Tier 2 B-School.
Energetic individual – who is interested in setting a new business.
4+ years of experience in Paints or Home Improvement companies (Asian Paints / Pidilite) with sales and marketing experience.

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