Executive - Marketing (2-5 yrs) Kerala (Online/Digital Marketing)
Impacteers
Kerala
Permanent
Full-time
16 days ago
Job Summary:A Marketing Executive plays a key role in promoting a company's products or services, increasing brand awareness, and driving customer engagement. This position involves planning and executing marketing campaigns, conducting market research, and coordinating promotional activities across various channels. Key Responsibilities:Campaign Planning & Execution:- Develop and implement marketing campaigns across digital, print, and social media.- Monitor campaign performance and adjust strategies to improve results.Market Research:- Conduct research to identify market trends, customer preferences, and competitor activities.- Analyze data to inform marketing strategies and product positioning.Content Creation:- Write and edit marketing materials including brochures, press releases, and - website content.- Collaborate with designers and content creators to produce engaging promotional assets.Event Coordination:- Organize and attend promotional events, exhibitions, and product launches.- Ensure brand visibility and customer engagement at events.Digital Marketing:- Manage social media accounts and online advertising campaigns.- Track and report on digital metrics such as engagement, reach, and conversions.Collaboration:- Work closely with sales, product, and design teams to align marketing efforts.- Maintain relationships with media vendors and external agencies. Required Skills & Qualifications:- Bachelor's degree in marketing, Business, Communications, or related field.- Proven experience in marketing or a similar role.- Strong understanding of marketing principles and digital tools.- Excellent communication, writing, and organizational skills.- Proficiency in marketing software (e.g., CRM, analytics platforms, social media tools).Preferred Attributes:- Creative and strategic thinker.- Ability to multitask and manage deadlines.- Passion for brand building and customer engagement. (ref:updazz.com)