Market Research Senior Manager
- Hyderabad, Telangana
- Permanent
- Full-time
- Drive innovation and capability building, including new techniques, data sources, automation and Al to enhance process efficiency and value of Insights.
- Very strong functional leader, with the ability to influence across senior leaders in Novartis
- Understands brand teams perspectives (objectives, priorities, and support/capability requirements)
- Lead experimentation and worldwide adoption of innovative PMR solutions
- Consistently monitor execution of PMR projects to support performance and growth of key brand strategies across Novartis
- Design and execute primary market research to surface and deliver insights to brand teams
- Establish expectations and approaches to better understand and impact patient journeys
- Drive a continuous improvement mind-set within the team in relation to data analysis
- Plan and design market research analyses based on a sound understanding of the research tools, techniques, datasets, and resources available and their use at various stages of the ‘product life-cycle’
- Provide effective guidance to planning of studies, including research material design
- Input and guide report structure to illustrate complex analysis in user friendly and easy to digest way
- Provide alternative proposals/different approaches and suggestions for optimization of approach and synergies with other studies executed or planned
- Implement and execute studies on local, regional & global level
- Design and implement new statistical methodologies, processes and/or solutions to strengthen current research practices
- Assist with delivery of financial targets for PMR
- Meet KPIs tied to performance to contribute to overall financial and department success
- 10+ years previous work in market research / specialist agencies
- Significant experience of managing multi-methodology market research projects encompassing multi-markets
- Experience in working across regions and within a commercial, primary market research team and the ability to work with a cross-functional team in a matrix environment.
- Project management – scoping, defining deliverables, business case development and reporting at a senior level including the ability to communicate effectively and to have a persuasive and credible presentation style
- Strong business acumen and solution-orientation mindset including budget and P&L management
- Experience in remote relationships (on-shore/off-shore capability delivery).
- Preferred: Knowledge of the disease areas within the Pharma sector, with strong leadership and communication skills
- University degree BA/BS/MA degree in business, statistics/mathematics, medicine, sciences, health economics, sociology, psychology.