Job Description:Job Title: Salesforce Architect – Data Cloud & Marketing CloudHiring Locations: Bangalore, Pune, Trivandrum, Kochi, Hyderabad, ChennaiExperience Range:Total IT Experience: 8+ yearsSalesforce Marketing Cloud Experience: Minimum 5 years (hands-on)Salesforce Data Cloud (CDP) Experience: Minimum 2 yearsLeadership Experience: Experience in leading cross-functional teams and mentoring junior architectsMust Have Skills:Platform ExpertiseStrong hands-on experience with Salesforce Data Cloud (formerly CDP):Data unification, identity resolution, calculated insights, segmentation, data streams, harmonization rulesDeep hands-on expertise in Salesforce Marketing Cloud:Journey Builder, Email Studio, Mobile Studio, Automation Studio, Contact BuilderDevelopment using AMPscript, SSJS, SQL, HTML/CSS, JavaScriptIntegration experience using REST/SOAP APIsData model design and audience segmentation for large-scale, multi-channel campaignsDesign of real-time and batch-based data ingestion and activation flowsProven ability to translate complex business requirements into scalable Salesforce architectureStrong experience integrating Salesforce Marketing Cloud with Sales Cloud, Service Cloud, and third-party platformsExperience in delivering projects in Agile environments, including sprint planning and estimationExperience with ETL tools like MuleSoft, Informatica, or TalendAbility to create architecture diagrams, reusable frameworks, and technical documentationAwareness of data privacy laws (e.g., GDPR, CAN-SPAM) and compliance standardsGood to Have Skills:Experience with:Marketing Cloud Personalization (Interaction Studio)Datorama, Pardot, Social StudioAWS / GCP for data storage or event processingFamiliarity with:Salesforce Administrator and Platform Developer I capabilitiesSalesforce Marketing Cloud PersonalizationExperience developing POCs and custom demos for client presentationsExperience working with enterprise architecture frameworksExposure to data governance, security models, and compliance auditsCertifications:Required:Salesforce Marketing Cloud ConsultantSalesforce Marketing Cloud DeveloperSalesforce Data Cloud ConsultantNice to Have:Salesforce Administrator (ADM201)Platform Developer IMarketing Cloud Personalization SpecialistKey Responsibilities:Architect and implement unified customer data strategies using Data CloudLead technical discussions and requirement-gathering with business and technical teamsDesign scalable multi-channel SFMC solutions for campaign executionManage integrations with Salesforce core clouds and external systemsMentor developers, review code/designs, and ensure deliveryCreate documentation, standards, and best practicesEnsure governance, compliance, and high delivery quality across engagementsSkills:Salesforce,Amp,JavascriptAbout Company:UST is a global digital transformation solutions provider. For more than 20 years, UST has worked side by side with the world’s best companies to make a real impact through transformation. Powered by technology, inspired by people and led by purpose, UST partners with their clients from design to operation. With deep domain expertise and a future-proof philosophy, UST embeds innovation and agility into their clients’ organizations. With over 30,000 employees in 30 countries, UST builds for boundless impact—touching billions of lives in the process.