
Salesforce Marketing cloud Developer
- Thiruvananthapuram, Kerala
- Permanent
- Full-time
- Design and develop customized Marketing Cloud solutions to meet business requirements.
- Implement end-to-end journeys in Marketing Cloud, including triggered and scheduled automations.
- Integrate Salesforce Data Cloud data into Marketing Cloud for campaign personalization.
- Work with SSJS, HTML, CSS, and AMPscript for content personalization.
- Manage data using Data Extensions, Automation Studio, and SQL queries.
- Collaborate with business analysts and architects to gather requirements and translate them into technical solutions.
- Troubleshoot and resolve technical issues in Marketing Cloud implementations.
- Develop Preference Center and personalization strategies.
- Build, test, and launch marketing journeys and automation workflows.
- Use Journey Builder, Automation Studio, Mobile Studio, and Contact Builder for multi-channel campaigns.
- Perform integrations between Marketing Cloud and external systems (including Data Cloud).
- Implement REST, SOAP, and Bulk APIs for data ingestion.
- Manage segmentation, personalization, and campaign targeting.
- Develop content using AMPscript and dynamic personalization.
- Work on high-availability, large-scale marketing implementations.
- Create and maintain technical design documents.
- Conduct unit testing, code reviews, and QA checks.
- 4 5 years in Salesforce ecosystem, with 2 3 years hands-on in Salesforce Marketing Cloud.
- Salesforce Marketing Cloud Certification (e.g., Marketing Cloud Developer Level 1) Mandatory.
- Proficiency in AMPscript, SSJS, HTML, CSS, SQL.
- Experience with Data Extensions, Automation Studio, Journey Builder, Mobile Studio, and Personalization.
- Knowledge of API integrations (REST, SOAP) and working with external/legacy systems.
- Strong understanding of cloud environments (AWS, Azure, or GCP).
- Ability to work with both technical and non-technical stakeholders.
- Strong problem-solving, planning, and multitasking skills in a fast-paced environment.