Role Overview: We are looking for an Associate Brand Manager who operates as both a thinker and a heavy executor. This role will work closely with the Associate Brand Director across B2B and B2C initiatives and sit at the intersection of brand management, product marketing, social media, community building, and brand planning.The role requires someone who can move between strategy and execution, developing ideas, translating product capabilities into clear communication, managing brand presence across platforms, engaging communities, and tracking performance through data and metrics.Key Responsibilities:Brand Planning & Performance Tracking:- Support brand planning by analysing campaign performance, marketing funnels, and engagement metrics. - Track key brand and campaign KPIs, interpret data, and identify opportunities to improve performance. - Work with internal teams to align marketing initiatives with business targets.Product Marketing: - Translate product features and platform capabilities into clear, market-facing communication. Support launches, explainers, and product-led campaigns.Brand Management: - Execute brand initiatives across campaigns, events, and marketing programs. - Ensure consistency in messaging, tone, and visual identity across touchpoints.Social Media Management: - Manage brand presence across key platforms. Plan and execute content calendars aligned with marketing priorities. - Monitor engagement metrics and optimise formats.Community Management: - Manage and activate digital communities such as advisor or partner groups. - Drive conversations, highlight success stories, and maintain meaningful engagement.Campaign Execution: - Work with design, performance marketing, and internal teams to deliver campaigns end-to-end. - Translate campaign ideas into briefs, content, and live execution.Content & Storytelling: - Develop content across formats including social media posts, campaign messaging, and product communication. (ref:updazz.com)