Reliance Entertainment - Manager - Brand Alliances & Film Marketing (5-8 yrs) Mumbai (Marketing/PR/Advertising)
Reliance Entertainment
Mumbai, Maharashtra
Permanent
Full-time
1 month ago
We're Hiring: Brand Alliances & Film Marketing (Reliance Entertainment Studios Pvt Ltd) Are you a creative strategist with a passion for films, shows, and entertainment projects?- We're looking for an experienced professional to lead 360- film marketing, brand integrations, and alliances, bringing stories to life through impactful and commercially driven marketing initiatives.Key Responsibilities- Lead in-film integrations and brand placements, ensuring organic alignment with storytelling, characters, and narratives.- Conceptualise and execute out-of-film integrations, including promotional assets, co-branded content, digital extensions, and on-ground activations.- Drive brand alliances and partnerships to enhance film visibility, monetisation, and audience reach.- Collaborate with writers, directors, producers, and creative teams to embed brands meaningfully without compromising creative integrity.- Work closely with brand partners and agencies to design customised integration solutions across films, trailers, promos, music launches, and digital assets.Manage the end-to-end lifecycle of integration deals ideation, pitching, negotiation, execution, and post-campaign reporting.- Support PR and marketing initiatives linked to brand-integrated campaigns, press events, and promotional appearances.- Track performance, brand recall, visibility metrics, and ROI for integration-led campaigns.- Identify new monetisation opportunities through innovative integration formats and platform-led collaborations.What We're Looking For- MBA in Marketing, Mass Communication, Media Studies, or a related field.- 5-8 years of experience in entertainment marketing, brand solutions, in-film integrations, or media partnerships.- Strong understanding of brand placement, content integrations, and commercial storytelling.- Proven experience working with brands, agencies, media houses, and production teams.- Strong negotiation skills with a commercial mindset for revenue generation.- Excellent stakeholder management, communication, and project execution skills.- Ability to balance creative sensibility with brand objectives and business outcomes.- A strategic thinker with a keen eye for innovation and audience relevance.- Be a part of an exciting journey where creativity meets strategy, and entertainment meets impact.Job Location: Andheri West, MumbaiIndustry: Media ProductionEmployment Type: Full-timePreferred Candidate: Mumbai-based onlyIf you're interested, kindly email your CV (ref:updazz.com)