Business Development Executive

• Develop long-term and short-term strategic roadmaps for sustainable growth and increased domestic market share.
• Align sales and BD strategies with overall business goals and evolving market dynamics.
• Continuously track industry trends, competitor activities, and customer behavior to identify opportunities and mitigate risks.
• Provide strategic inputs to refine sales approaches and unlock new market opportunities.
• Build strategic partnerships with procurement platforms, consultants, and licensors to enhance market reach.

• Prepare and execute monthly, quarterly, and annual sales plans aligned with business objectives.
• Build and implement the annual selling strategy in collaboration with the marketing team.
• Review and manage the sales funnel across domestic zones to guide pricing and closure strategies.
• Track and improve opportunity-to-order conversion rates.
• Ensure achievement of sales turnover, order inflow, and product-wise revenue targets as per the business plan.
• Monitor on-time delivery schedules to support production planning and customer commitments.

• Plan and manage key accounts to build profitable long-term relationships.
• Strengthen relationships with existing customers and acquire new customers to increase market penetration.
• Ensure premium customer experience by evaluating feedback, resolving complaints, and providing timely solutions.
• Engage in customer-centric initiatives such as exhibitions, seminars, and campaigns to reinforce the brand image.

• Set, review, and monitor KPIs and performance targets for the sales and BD teams.
• Conduct weekly reviews with teams to optimize product mix, revenue generation, and pipeline health.
• Foster a performance-driven culture, rewarding high performers and ensuring a robust succession pipeline in collaboration with HR.
• Provide technical sales training and support continuous skill development across the function.
• Leverage synergies across departments (marketing, production, technical) to maximize sales effectiveness.

• Ensure adherence to Business Excellence processes through regular training, audits, and corrective actions.
• Manage the domestic sales budget, ensuring strong ROI on activities.
• Monitor customer outstanding payments and credit exposure to maintain financial discipline.
• Drive growth of more profitable products by promoting the right product mix in the market.
• Coordinate for compliance, certifications, and participation in public sector opportunities.

• Deploy CRM systems, dashboards, and real-time reporting tools to improve efficiency and visibility.
• Use technology to automate sales processes and enhance team productivity.
• Keep the market updated about new products and technologies, ensuring long-term adoption.

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