Responsibilities:- Perform on-page, off-page, and technical SEO audits and optimizations to improve website health and search engine visibility.- Conduct keyword research using tools like Google Keyword Planner, SEMrush, Ahrefs, or Ubersuggest to identify high-ROI opportunities.- Optimize meta titles, descriptions, headers, URLs, and internal linking structures.- Collaborate with content and design teams to ensure SEO best practices are implemented in content creation and website design.- Create and execute link-building strategies (guest posting, content outreach, PR, etc.) in compliance with Google's webmaster guidelines.- Use tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs to monitor website performance and generate insightful SEO reports.- Identify SEO trends and algorithm updates to adjust strategies in real time (e.g., helpful content updates, EEAT compliance, Core Web Vitals, etc.).-Implement structured data/schema markup to enhance rich results and improve CTR. -Track and improve Core Web Vitals and page speed performance with tools like Lighthouse, GTmetrix, and PageSpeed Insights.- Ensure mobile-first indexing and technical SEO hygiene (e.g., crawlability, indexability, canonical tags, redirect chains, etc.). -Support local SEO strategies (Google Business Profile optimization, local citations) for location-based businesses.- Contribute to AI-era content planning, ensuring a balance between human creativity and machine efficiency.Skills Required:- Strong knowledge of search engine algorithms and ranking factors.- Proficiency in SEO tools (SEMrush, Ahrefs, Screaming Frog, Google Search Console, etc.).- SEO troubleshooting.- Analytical thinking and data-driven decision making.- Up-to-date with Google algorithm updates, AI in SEO, and voice search trends.- Understanding of content marketing, UX, and conversion optimization. (ref:updazz.com)