Title - Growth & Performance Manager - D2CExp - 3 YearsLocation - Kolkata Salary - Open for negotiation for right candidateKey Responsibilities :Growth, Performance & Online Business :- Own and scale paid acquisition across Meta & Google with full budget responsibility.- End to End execution of performance marketing, CRO, CAC, ROAS, LTV, and contribution margins.- Build and manage a structured creative testing framework (hooks, formats, messaging).- Scale revenue profitably across Vaayu's D2C website and marketplaces.- Track performance dashboards and translate insights into action.Brand Strategy & Positioning :- Develop and execute integrated brand and marketing strategies aligned with Vaayu's premium fashion positioning.- Ensure consistent brand storytelling across digital, retail, and campaign touchpoints.- Strengthen Vaayu's presence in the luxury & contemporary fashion ecosystem.Digital Marketing & E-commerce :- Drive end-to-end e-commerce growth across website, social, and marketplaces.- Manage SEO, email/SMS, retargeting, and funnel optimization initiatives.- Improve on-site conversion, repeat purchase, and CRM Retention.Content Strategy & Communication :- Influencer partnerships, creator-led growth, and ad content strategy with performance-driven creative frameworks - Support retail store launches and in-store marketing initiatives.- Align offline efforts with digital growth goals. Experience & Requirements :- 4-8 years of experience in D2C growth, performance marketing, or fashion/luxury marketing.- Proven experience scaling high-AOV D2C brands and owning paid media budgets.- Strong understanding of Meta & Google Ads, creative testing, and performance analytics.- Deep knowledge of fashion branding, digital storytelling, and online business models.- Strategic thinker with strong execution ability and data-driven mindset.- Comfortable operating in a fast-moving, founder-led environment.- Strong fit if you've scaled high-AOV D2C brands and owned budgets. (ref:updazz.com)
