D2C ManagerLocation - Kolkata Industry - D2C, RetailExperience & Requirements - 4-8 years of experience in D2C growth, performance marketing, or fashion/luxury marketing.Key Responsibilities :Growth, Performance & Online Business :- Own and scale paid acquisition across Meta & Google with full budget responsibility. - End to End execution of performance marketing, CRO, CAC, ROAS, LTV, and contribution margins. - Build and manage a structured creative testing framework (hooks, formats, messaging). Brand Strategy & Positioning :- Develop and execute integrated brand and marketing strategies aligned with Vaayu's premium fashion positioning. - Ensure consistent brand storytelling across digital, retail, and campaign touchpoints. - Strengthen Vaayu's presence in the luxury & contemporary fashion ecosystem. Digital Marketing & E-commerce :- Drive end-to-end e-commerce growth across website, social, and marketplaces. - Manage SEO, email/SMS, retargeting, and funnel optimization initiatives. - Improve on-site conversion, repeat purchase, and CRM Retention. Content Strategy & Communication :- Influencer partnerships, creator-led growth, and ad content strategy with performance-driven creative frameworks - Support retail store launches and in-store marketing initiatives. - Align offline efforts with digital growth goals. Experience & Requirements :- 4-8 years of experience in D2C growth, performance marketing, or fashion/luxury marketing. - Proven experience scaling high-AOV D2C brands and owning paid media budgets. - Strong understanding of Meta & Google Ads, creative testing, and performance analytics. - Deep knowledge of fashion branding, digital storytelling, and online business models. - Strategic thinker with strong execution ability and data-driven mindset. - Comfortable operating in a fast-moving, founder-led environment. (ref:updazz.com)
