Channel Manager-Agri Business Group (ABG)-Marketing Branches Operations
- Mumbai, Maharashtra
- Permanent
- Full-time
- Key Responsibilities:
- Business Development & Target Achievement
- Monitor daily/weekly/monthly performance of branches against set targets.
- Drive new customer acquisition and cross-selling of relevant products.
- Implement marketing and customer acquisition campaigns to support business growth.
- Branch Engagement & Enablement
- Act as a bridge between product teams and branch banking teams to ensure smooth delivery and implementation of strategies.
- Provide product training, refresher modules, and on-ground support to branch teams.
- Facilitate lead management, campaign tracking, and ensure conversion of leads to business.
- Focus on improving book size, product holding per customer, and customer activation.
- Analyze branch portfolio health , initiate reactivation campaigns.
- Drive customer segmentation and offer appropriate solutions to enhance wallet share.
- Minimize errors and rejections by strengthening process awareness at branch levels.
- Conduct periodic audits, mystery shopping, and implement feedback mechanisms.
- Publish branch-wise performance MIS and dashboards for leadership visibility.
- Prepare monthly and quarterly review decks and participate in performance reviews.
- Use data analytics to identify gaps and growth opportunities.