About Bizdateup Technologies- Founded by Jeet Chandan and Meet Jain, BizDateUp is one of the largest ecosystem enablers for startups, offering comprehensive support services that propel your ideas to the forefront of your industry. With a commitment to nurturing a culture of innovation, we empower startups to challenge conventions, pioneer new solutions, and drive meaningful change. - With our platform, investors have easy access to startups with high growth potential and investment opportunities. Our rigorous vetting process and expert analysis ensure that you're making wise investment decisions. - We help startups thrive in this competitive landscape with our end-to-end business solutions, including pitch deck creation, mentoring, co-founder hunting, and startup funding. - Through strategic investments, mentorship, and networking opportunities, we aim to democratize startup investing and make it accessible to everyone. Join the revolution with SizeStartup / Small EnterpriseWorking Days6 days/weekRole & ResponsibilitiesWe are seeking an experienced Performance Marketing Manager to lead paid acquisition and growth initiatives across digital channels. This role owns strategy, budget, team execution, and ROI, working closely with leadership, sales, and product teams to drive predictable and scalable revenue.Strategy & Growth Ownership:- Define and execute the overall performance marketing strategy aligned with business and revenue goals- Own acquisition targets, CAC, ROAS, CPL, and pipeline contribution- Identify new growth channels, audience segments, and scaling opportunitiesPaid Media Leadership:- Lead and optimize high-budget campaigns across Google Ads, Meta, LinkedIn, YouTube, and programmatic platforms- Oversee full-funnel campaigns (awareness - consideration - conversion - remarketing)- Drive continuous experimentation through A/B testing and growth sprintsTeam & Stakeholder Management:- Manage and mentor performance marketers, media buyers, and agencies- Collaborate with Sales, Design, Content, Product, and Tech teams- Present performance insights and recommendations to leadershipAnalytics, Attribution & Reporting:- Own analytics setup including GA4, GTM, Pixels, CRM integrations- Ensure accurate attribution, lead quality tracking, and funnel visibility- Deliver weekly/monthly dashboards with insights, learnings, and forecastsConversion & Funnel Optimization:- Improve landing page performance, lead quality, and conversion rates- Partner with UX, content, and tech teams to enhance user journeys- Align marketing outputs with sales conversion and closure metrics (ref:updazz.com)
